Pilot vs Qoctor:Which is more popular?
In September 2026, Qoctor had more branded searches than Pilot among telehealth services in Australia. Qoctor had about 6,600 branded searches, while Pilot had 3,860. Qoctor made up 5.2% of all telehealth service searches we track, and Pilot accounted for 3%. When we asked ChatGPT and Google AI Overviews about telehealth services, Qoctor appeared in four of the five answers and Pilot in none.
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Top telehealth services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qoctor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pilot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about telehealth services
5 answers
Asked ChatGPT
“Which telehealth service should I use in Australia?”
Asked ChatGPT
“What are the best online doctor services in Australia?”
Asked ChatGPT
“What's the cheapest way to get a script from an online doctor in Australia?”
Searched Google, AI Overview
“online doctor australia”
Searched Google, AI Overview
“online gp”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Pilot or Qoctor more popular in search?
This chart shows how often people search Google for Pilot and Qoctor by name. Each line represents a brand's share of searches for all seven telehealth services we track, month by month, from searches in Australia.
Share of searches by month for Qoctor, Pilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | InstantScripts | Abby Health | Doctors on Demand | Qoctor | Pilot | Juniper | Instant Consult |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 11.8% | 7.9% | 5.3% | 3% | 11.8% | 2.3% |
| Nov 2025 | 60.5% | 12.3% | 8.2% | 5.5% | 3.2% | 8.2% | 2% |
| Dec 2025 | 61.8% | 12.6% | 6.9% | 4.6% | 3.2% | 8.4% | 2.5% |
| Jan 2026 | 57.3% | 11.7% | 6.4% | 4.3% | 3.7% | 14.3% | 2.3% |
| Feb 2026 | 56.2% | 14% | 7.7% | 5.1% | 3.7% | 11.5% | 1.9% |
| Mar 2026 | 59.9% | 14.4% | 7.9% | 6.4% | 3% | 6.4% | 1.9% |
| Apr 2026 | 56.3% | 16.6% | 9.1% | 7.4% | 3.5% | 4.9% | 2.2% |
| May 2026 | 61.1% | 18.6% | 6.8% | 5.6% | 3.2% | 3% | 1.7% |
| Jun 2026 | 61.8% | 18.9% | 6.9% | 5.6% | 2.7% | 2.5% | 1.7% |
| Jul 2026 | 62.1% | 18.9% | 6.9% | 4.6% | 2.7% | 3.1% | 1.7% |
| Aug 2026 | 60.2% | 18.4% | 8.2% | 5.5% | 3.2% | 3% | 1.6% |
| Sep 2026 | 58.8% | 21.2% | 7.7% | 5.2% | 3% | 2.3% | 1.9% |
How has the Pilot and Qoctor comparison changed over the last 12 months?
3 findings
- Qoctor was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pilot’s share of searches among telehealth services in Australia held steady at 3%, and its estimated monthly branded searches moved from 4.7K to 3.9K.
- Across the 12 months ending September 2026, Qoctor’s share of searches among telehealth services in Australia moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for Australia telehealth services in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pilot’s and Qoctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among telehealth services
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