Brandwave

How popular isPilot?

In September 2026, people searched for Pilot by name about 3,860 times in Australia, a 17.2% decrease from the previous year. These searches made up 3% of all Australia telehealth service searches, placing Pilot fifth out of seven services. When we asked both ChatGPT and Google AI Overviews about telehealth services, Pilot did not appear in any of the answers.

Search and AI answers in September 2026

Pilot is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. InstantScriptsShare of searches 58.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Abby HealthShare of searches 21.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Doctors on DemandShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. QoctorShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PilotShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top telehealth services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qoctor1st
  2. Abby Health2nd
  3. Doctors on Demand2nd
  4. InstantScripts4th
  5. Instant Consult5th
  6. Pilot–
  7. Juniper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telehealth services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which telehealth services compete with Pilot?

Pilot against telehealth services in Australia, by month

Share of searches by month for InstantScripts, Abby Health, Doctors on Demand, Qoctor, Pilot, Juniper. The figures are in the table below the chart.

View monthly share of searches table
MonthInstantScriptsAbby HealthDoctors on DemandQoctorPilotJuniperInstant Consult
Oct 202557.9%11.8%7.9%5.3%3%11.8%2.3%
Nov 202560.5%12.3%8.2%5.5%3.2%8.2%2%
Dec 202561.8%12.6%6.9%4.6%3.2%8.4%2.5%
Jan 202657.3%11.7%6.4%4.3%3.7%14.3%2.3%
Feb 202656.2%14%7.7%5.1%3.7%11.5%1.9%
Mar 202659.9%14.4%7.9%6.4%3%6.4%1.9%
Apr 202656.3%16.6%9.1%7.4%3.5%4.9%2.2%
May 202661.1%18.6%6.8%5.6%3.2%3%1.7%
Jun 202661.8%18.9%6.9%5.6%2.7%2.5%1.7%
Jul 202662.1%18.9%6.9%4.6%2.7%3.1%1.7%
Aug 202660.2%18.4%8.2%5.5%3.2%3%1.6%
Sep 202658.8%21.2%7.7%5.2%3%2.3%1.9%

  1. 1.InstantScripts

    58.8%

    Held 1st. 75.3K estimated branded searches, -15.2% vs prior month. Share -1.4 points.

  2. 2.Abby Health

    21.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Doctors on Demand

    7.7%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Qoctor

    5.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  5. 5.Pilot

    3%

    Held 5th. 3.9K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

  6. 6.Juniper

    2.3%

    Held 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.7 points.

  7. 7.Instant Consult

    1.9%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Pilot and its closest rivals

Every comparison with Pilot

6 comparisons

How has branded search demand for Pilot changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pilot in Australia fell from 4.7K to 3.9K.
  • Across the 12 months ending September 2026, Pilot’s share of searches among telehealth services in Australia peaked at 3.7% in January 2026 and was lowest at 2.7% in June 2026.
  • Across the 12 months ending September 2026, Pilot rose from 6th to 5th among telehealth services in Australia.

How did search popularity change for Australia telehealth services in September 2026?

6 changes

  1. In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%.

  2. In September 2026, InstantScripts lost share of searches among telehealth services in Australia, from 60.2% to 58.8%.

  3. In September 2026, Juniper lost share of searches among telehealth services in Australia, from 3% to 2.3%.

  4. Estimated monthly branded searches for Instant Consult in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  5. Estimated monthly branded searches for Qoctor in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Doctors on Demand in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Pilot’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pilot health
  • pilot mens health

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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