Brandwave

Instant Consult vs Pilot:Which is more popular?

In September 2026, Pilot had more branded searches than Instant Consult among telehealth services in Australia. Pilot had about 3,860 branded searches, while Instant Consult had 2,400. Pilot made up 3% of all telehealth service searches we track, and Instant Consult accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about telehealth services, Instant Consult appeared in two of the five answers and Pilot in none.

Among telehealth services in Australia in September 2026

Who do people search for more?

Pilot, about 61% more searches than Instant Consult

Pilot 3.9K searchesInstant Consult 2.4K searches

Who does AI mention more?

Instant Consult, mentioned in 2 of 5 answers, Pilot in 0

Instant Consult in 2 of 5Pilot in 0 of 5

Who does AI recommend more?

Instant Consult, the only one of the two named

Instant Consult first in 2Pilot never named

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Top telehealth services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instant Consult was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qoctor1st
  2. Abby Health2nd
  3. Doctors on Demand2nd
  4. InstantScripts4th
  5. Instant Consult5th
  6. Pilot–
  7. Juniper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telehealth services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Instant Consult or Pilot more popular in search?

This chart shows how often people search Google for Instant Consult and Pilot by name. Each line represents a brand's share of searches for all seven telehealth services we track, month by month, from searches in Australia.

Instant Consult and Pilot among telehealth services in Australia, by month

Share of searches by month for Pilot, Instant Consult. The figures are in the table below the chart.

View monthly share of searches table
MonthInstantScriptsAbby HealthDoctors on DemandQoctorPilotJuniperInstant Consult
Oct 202557.9%11.8%7.9%5.3%3%11.8%2.3%
Nov 202560.5%12.3%8.2%5.5%3.2%8.2%2%
Dec 202561.8%12.6%6.9%4.6%3.2%8.4%2.5%
Jan 202657.3%11.7%6.4%4.3%3.7%14.3%2.3%
Feb 202656.2%14%7.7%5.1%3.7%11.5%1.9%
Mar 202659.9%14.4%7.9%6.4%3%6.4%1.9%
Apr 202656.3%16.6%9.1%7.4%3.5%4.9%2.2%
May 202661.1%18.6%6.8%5.6%3.2%3%1.7%
Jun 202661.8%18.9%6.9%5.6%2.7%2.5%1.7%
Jul 202662.1%18.9%6.9%4.6%2.7%3.1%1.7%
Aug 202660.2%18.4%8.2%5.5%3.2%3%1.6%
Sep 202658.8%21.2%7.7%5.2%3%2.3%1.9%

How has the Instant Consult and Pilot comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia telehealth services in September 2026?

2 changes
  1. Estimated monthly branded searches for Instant Consult in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Pilot in Australia fell 17.2% over 12 measured months, from 4.7K to 3.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Instant Consult’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instant Consult

1 branded search term

  • instant consult

Pilot

2 branded search terms

  • pilot health
  • pilot mens health

How the Brand Demand Index is measured

Other head-to-heads among telehealth services

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