Abby Health vs InstantScripts:Which is more popular?
In September 2026, InstantScripts had more branded searches than Abby Health among telehealth services in Australia. InstantScripts had about 75,300 branded searches, while Abby Health had 27,100. InstantScripts made up 58.8% of all telehealth service searches we track, and Abby Health accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about telehealth services, InstantScripts appeared in three of the five answers and Abby Health in two. Abby Health and InstantScripts were each mentioned first in two of the four answers.
Who do people search for more?
InstantScripts, about 3 searches for every 1 for Abby Health
Who does AI mention more?
InstantScripts, mentioned in 3 of 5 answers, Abby Health in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top telehealth services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, InstantScripts was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Abby Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Abby Health and InstantScripts were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about telehealth services
5 answers
Asked ChatGPT
“Which telehealth service should I use in Australia?”
Asked ChatGPT
“What are the best online doctor services in Australia?”
Asked ChatGPT
“What's the cheapest way to get a script from an online doctor in Australia?”
Searched Google, AI Overview
“online doctor australia”
Searched Google, AI Overview
“online gp”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Abby Health or InstantScripts more popular in search?
This chart shows how often people search Google for Abby Health and InstantScripts by name. Each line represents a brand's share of searches for all seven telehealth services we track, month by month, from searches in Australia.
Share of searches by month for InstantScripts, Abby Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | InstantScripts | Abby Health | Doctors on Demand | Qoctor | Pilot | Juniper | Instant Consult |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 11.8% | 7.9% | 5.3% | 3% | 11.8% | 2.3% |
| Nov 2025 | 60.5% | 12.3% | 8.2% | 5.5% | 3.2% | 8.2% | 2% |
| Dec 2025 | 61.8% | 12.6% | 6.9% | 4.6% | 3.2% | 8.4% | 2.5% |
| Jan 2026 | 57.3% | 11.7% | 6.4% | 4.3% | 3.7% | 14.3% | 2.3% |
| Feb 2026 | 56.2% | 14% | 7.7% | 5.1% | 3.7% | 11.5% | 1.9% |
| Mar 2026 | 59.9% | 14.4% | 7.9% | 6.4% | 3% | 6.4% | 1.9% |
| Apr 2026 | 56.3% | 16.6% | 9.1% | 7.4% | 3.5% | 4.9% | 2.2% |
| May 2026 | 61.1% | 18.6% | 6.8% | 5.6% | 3.2% | 3% | 1.7% |
| Jun 2026 | 61.8% | 18.9% | 6.9% | 5.6% | 2.7% | 2.5% | 1.7% |
| Jul 2026 | 62.1% | 18.9% | 6.9% | 4.6% | 2.7% | 3.1% | 1.7% |
| Aug 2026 | 60.2% | 18.4% | 8.2% | 5.5% | 3.2% | 3% | 1.6% |
| Sep 2026 | 58.8% | 21.2% | 7.7% | 5.2% | 3% | 2.3% | 1.9% |
How has the Abby Health and InstantScripts comparison changed over the last 12 months?
3 findings
- InstantScripts was ahead of Abby Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abby Health’s share of searches among telehealth services in Australia moved from 11.8% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 12 months ending September 2026, InstantScripts’ share of searches among telehealth services in Australia moved from 57.9% to 58.8%, and its estimated monthly branded searches moved from 88.8K to 75.3K.
How did search popularity change for Australia telehealth services in September 2026?
2 changes
In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%.
In September 2026, InstantScripts lost share of searches among telehealth services in Australia, from 60.2% to 58.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Abby Health’s and InstantScripts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abby Health
1 branded search term
- abby health
InstantScripts
2 branded search terms
- instant scripts
- instantscripts
Other head-to-heads among telehealth services
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