Abby Health vs Pilot:Which is more popular?
In September 2026, Abby Health had more branded searches than Pilot among telehealth services in Australia. Abby Health had about 27,100 branded searches, while Pilot had 3,860. Abby Health made up 21.2% of all telehealth service searches we track, and Pilot accounted for 3%. When we asked ChatGPT and Google AI Overviews about telehealth services, Abby Health appeared in two of the five answers and Pilot in none.
Who do people search for more?
Abby Health, about 7 searches for every 1 for Pilot
Who does AI mention more?
Abby Health, mentioned in 2 of 5 answers, Pilot in 0
Who does AI recommend more?
Abby Health, the only one of the two named
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Top telehealth services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Abby Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pilot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about telehealth services
5 answers
Asked ChatGPT
“Which telehealth service should I use in Australia?”
Asked ChatGPT
“What are the best online doctor services in Australia?”
Asked ChatGPT
“What's the cheapest way to get a script from an online doctor in Australia?”
Searched Google, AI Overview
“online doctor australia”
Searched Google, AI Overview
“online gp”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Abby Health or Pilot more popular in search?
This chart shows how often people search Google for Abby Health and Pilot by name. Each line represents a brand's share of searches for all seven telehealth services we track, month by month, from searches in Australia.
Share of searches by month for Abby Health, Pilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | InstantScripts | Abby Health | Doctors on Demand | Qoctor | Pilot | Juniper | Instant Consult |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 11.8% | 7.9% | 5.3% | 3% | 11.8% | 2.3% |
| Nov 2025 | 60.5% | 12.3% | 8.2% | 5.5% | 3.2% | 8.2% | 2% |
| Dec 2025 | 61.8% | 12.6% | 6.9% | 4.6% | 3.2% | 8.4% | 2.5% |
| Jan 2026 | 57.3% | 11.7% | 6.4% | 4.3% | 3.7% | 14.3% | 2.3% |
| Feb 2026 | 56.2% | 14% | 7.7% | 5.1% | 3.7% | 11.5% | 1.9% |
| Mar 2026 | 59.9% | 14.4% | 7.9% | 6.4% | 3% | 6.4% | 1.9% |
| Apr 2026 | 56.3% | 16.6% | 9.1% | 7.4% | 3.5% | 4.9% | 2.2% |
| May 2026 | 61.1% | 18.6% | 6.8% | 5.6% | 3.2% | 3% | 1.7% |
| Jun 2026 | 61.8% | 18.9% | 6.9% | 5.6% | 2.7% | 2.5% | 1.7% |
| Jul 2026 | 62.1% | 18.9% | 6.9% | 4.6% | 2.7% | 3.1% | 1.7% |
| Aug 2026 | 60.2% | 18.4% | 8.2% | 5.5% | 3.2% | 3% | 1.6% |
| Sep 2026 | 58.8% | 21.2% | 7.7% | 5.2% | 3% | 2.3% | 1.9% |
How has the Abby Health and Pilot comparison changed over the last 12 months?
3 findings
- Abby Health was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abby Health’s share of searches among telehealth services in Australia moved from 11.8% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 12 months ending September 2026, Pilot’s share of searches among telehealth services in Australia held steady at 3%, and its estimated monthly branded searches moved from 4.7K to 3.9K.
How did search popularity change for Australia telehealth services in September 2026?
2 changes
In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%.
Estimated monthly branded searches for Pilot in Australia fell 17.2% over 12 measured months, from 4.7K to 3.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Abby Health’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abby Health
1 branded search term
- abby health
Pilot
2 branded search terms
- pilot health
- pilot mens health
Other head-to-heads among telehealth services
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