Brandwave

Motorola vs Samsung Galaxy:Which is more popular?

In September 2026, Samsung Galaxy had more branded searches than Motorola among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while Motorola had 4,400. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and Motorola accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Samsung Galaxy appeared in four of the five answers and Motorola in three. Samsung Galaxy was mentioned before Motorola in four out of five answers.

Among smartphone brands in Australia in September 2026

Who do people search for more?

Samsung Galaxy, about 12 searches for every 1 for Motorola

Samsung Galaxy 53.9K searchesMotorola 4.4K searches

Who does AI mention more?

Samsung Galaxy, mentioned in 4 of 5 answers, Motorola in 3

Samsung Galaxy in 4 of 5Motorola in 3 of 5

Who does AI recommend more?

Samsung Galaxy, named ahead of Motorola in 4 of 5 answers

Samsung Galaxy first in 4Motorola first in 1

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Motorola was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy was listed before Motorola in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Nothing3rd
  5. Motorola5th
  6. OPPO6th
  7. Xiaomi7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Motorola or Samsung Galaxy more popular in search?

This chart shows how often people search Google for Motorola and Samsung Galaxy by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.

Motorola and Samsung Galaxy among smartphone brands in Australia, by month

Share of searches by month for Samsung Galaxy, Motorola. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyGoogle PixelNothingOPPOXiaomiHONORMotorolavivo
Oct 202554.3%14.6%11.7%6%10%1.8%0.35%0.78%0.51%
Nov 202552.3%14.3%13.8%7%9.6%1.1%0.42%0.94%0.49%
Dec 202553.6%14.6%11.6%7.2%9.9%0.96%0.51%1.2%0.43%
Jan 202656.9%12.7%10.2%7.7%9.3%1%0.54%1.2%0.45%
Feb 202660%11.2%8.8%8.1%9%0.87%0.48%1.1%0.48%
Mar 202655.4%10.1%9.9%11.2%10.2%0.99%0.52%1.2%0.52%
Apr 202658%10.4%8.5%9.6%9.9%0.84%1%1.3%0.46%
May 202661.1%9.1%8.9%8.2%9.2%0.89%1.1%1.1%0.4%
Jun 202659%8.8%10.4%9.7%8.9%0.86%0.86%1.1%0.38%
Jul 202657.2%10.4%10.3%9.4%8.6%0.84%1.5%1.3%0.37%
Aug 202659.7%9.1%12.7%8%7.3%0.87%1.1%0.87%0.32%
Sep 202663.9%9.4%9.2%7%7%1.4%0.94%0.76%0.33%

How has the Motorola and Samsung Galaxy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia smartphone brands in September 2026?

3 changes
  1. In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.

  2. In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.

  3. Estimated monthly branded searches for Motorola in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Motorola’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motorola

1 branded search term

  • motorola phone

Samsung Galaxy

2 branded search terms

  • samsung galaxy phone
  • samsung phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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