Brandwave

Kidsoft vs Kindyhub:Which is more popular?

In September 2026, Kidsoft had more branded searches than Kindyhub among childcare software in Australia. Kidsoft had about 12,100 branded searches, while Kindyhub had 6,600. Kidsoft made up 3.8% of all childcare software searches we track, and Kindyhub accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about childcare software, Kidsoft appeared in two of the five answers and Kindyhub in none.

Among childcare software in Australia in September 2026

Who do people search for more?

Kidsoft, about 83% more searches than Kindyhub

Kidsoft 12.1K searchesKindyhub 6.6K searches

Who does AI mention more?

Kidsoft, mentioned in 2 of 5 answers, Kindyhub in 0

Kidsoft in 2 of 5Kindyhub in 0 of 5

Who does AI recommend more?

Kidsoft, the only one of the two named

Kidsoft first in 2Kindyhub never named

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Top childcare software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kidsoft was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kindyhub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OWNA1st
  2. Xplor Education2nd
  3. Storypark3rd
  4. HubHello4th
  5. Kidsoft5th
  6. Kindyhub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about childcare software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Kidsoft or Kindyhub more popular in search?

This chart shows how often people search Google for Kidsoft and Kindyhub by name. Each line represents a brand's share of searches for all six childcare software we track, month by month, from searches in Australia.

Kidsoft and Kindyhub among childcare software in Australia, by month

Share of searches by month for Kidsoft, Kindyhub. The figures are in the table below the chart.

View monthly share of searches table
MonthStoryparkOWNAHubHelloKidsoftXplor EducationKindyhub
Oct 202578.2%8.8%4.3%3.8%2.3%2.6%
Nov 202574.6%10.2%5%4.5%2.7%3%
Dec 202579.4%7.3%4.4%4.8%2%2.1%
Jan 202676.2%8.6%5.2%5.6%2.3%2%
Feb 202678.1%8.8%4.3%4.7%2.4%1.7%
Mar 202678.1%8.8%5.2%3.8%2.4%1.7%
Apr 202678.4%8.8%4.4%3.8%2.4%2.1%
May 202681%7.5%4.5%3.2%2.1%1.8%
Jun 202680.7%7.4%4.5%3.2%2.3%1.8%
Jul 202681%7.4%4.5%3.2%2.1%1.8%
Aug 202681%7.5%4.5%3.2%2%1.8%
Sep 202677.7%8.8%5.3%3.8%2.3%2.1%

How has the Kidsoft and Kindyhub comparison changed over the last 12 months?

3 findings
  • Kidsoft was ahead of Kindyhub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kidsoft’s share of searches among childcare software in Australia held steady at 3.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Kindyhub’s share of searches among childcare software in Australia moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for Australia childcare software in September 2026?

2 changes
  1. In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.

  2. Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kidsoft’s and Kindyhub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kidsoft

1 branded search term

  • kidsoft

Kindyhub

1 branded search term

  • kindyhub

How the Brand Demand Index is measured

Other head-to-heads among childcare software

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