Brandwave

How popular isOWNA?

In September 2026, people searched for OWNA by name about 27,800 times in Australia, an 18.1% decrease from the previous year. These searches made up 8.8% of all Australia childcare software searches, placing OWNA second out of six brands. When we asked both ChatGPT and Google AI Overviews about childcare software, OWNA appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

OWNA is the second most searched of 6 competitors and the most recommended in AI answers.

  1. StoryparkShare of searches 77.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OWNAShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HubHelloShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. KidsoftShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Xplor EducationShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top childcare software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. OWNA is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OWNA1st
  2. Xplor Education2nd
  3. Storypark3rd
  4. HubHello4th
  5. Kidsoft5th
  6. Kindyhub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about childcare software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which childcare software compete with OWNA?

OWNA against childcare software in Australia, by month

Share of searches by month for Storypark, OWNA, HubHello, Kidsoft, Xplor Education, Kindyhub. The figures are in the table below the chart.

View monthly share of searches table
MonthStoryparkOWNAHubHelloKidsoftXplor EducationKindyhub
Oct 202578.2%8.8%4.3%3.8%2.3%2.6%
Nov 202574.6%10.2%5%4.5%2.7%3%
Dec 202579.4%7.3%4.4%4.8%2%2.1%
Jan 202676.2%8.6%5.2%5.6%2.3%2%
Feb 202678.1%8.8%4.3%4.7%2.4%1.7%
Mar 202678.1%8.8%5.2%3.8%2.4%1.7%
Apr 202678.4%8.8%4.4%3.8%2.4%2.1%
May 202681%7.5%4.5%3.2%2.1%1.8%
Jun 202680.7%7.4%4.5%3.2%2.3%1.8%
Jul 202681%7.4%4.5%3.2%2.1%1.8%
Aug 202681%7.5%4.5%3.2%2%1.8%
Sep 202677.7%8.8%5.3%3.8%2.3%2.1%

  1. 1.Storypark

    77.7%

    Held 1st. 246K estimated branded searches, -18.4% vs prior month. Share -3.3 points.

  2. 2.OWNA

    8.8%

    Held 2nd. 27.8K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.HubHello

    5.3%

    Held 3rd. 16.7K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kidsoft

    3.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Xplor Education

    2.3%

    Held 5th. 7.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Kindyhub

    2.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between OWNA and its closest rivals

Every comparison with OWNA

5 comparisons

How has branded search demand for OWNA changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OWNA in Australia fell from 34K to 27.8K.
  • Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia peaked at 10.2% in November 2025 and was lowest at 7.3% in December 2025.

How did search popularity change for Australia childcare software in September 2026?

6 changes

  1. In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.

  2. In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.

  3. In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.

  4. In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%.

  5. Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are OWNA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OWNA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • owna
  • owna app

Do you work for OWNA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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