Childcare software in Australia:Which are most popular?

Name: Childcare software in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Storypark was the most searched childcare software in Australia, accounting for 77.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, OWNA showed up in every answer. OWNA was recommended most often, coming first in two out of four responses that gave a list.

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Top childcare software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OWNA appeared every time. OWNA was recommended most often, coming first in two out of four answers that gave a list. Xplor Education was second, and Storypark was third. Kindyhub, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
OWNA	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Xplor Education	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Storypark	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
HubHello	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Kidsoft	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kindyhub	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about childcare software

5 answers

Asked ChatGPT
“Which childcare management software should my centre use in Australia?”
1. 1OWNA
2. 2Xplor Education
3. 3Storypark
Asked ChatGPT
“What are the best childcare software platforms in Australia?”
1. 1Storypark
2. 2OWNA
3. 3Xplor Education
4. 4HubHello
5. 5Kidsoft
Asked ChatGPT
“What's the best childcare software in Australia for a small long day care centre?”
1. 1OWNA
2. 2Xplor Education
3. 3HubHello
Searched Google, AI Overview
“childcare app”
1. 1OWNA
Searched Google, AI Overview
“childcare management software”
1. 1Xplor Education
2. 2OWNA
3. 3Kidsoft

Not named in any answer:

Kindyhub

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which childcare software do people search for most?

This chart shows how often people search Google for each childcare software by name. Each line represents a brand's share of searches for all six childcare software we track, month by month, from searches in Australia.

Share of searches among childcare software in Australia, by month

Month	Storypark	OWNA	HubHello	Kidsoft	Xplor Education	Kindyhub
Oct 2025	78.2%	8.8%	4.3%	3.8%	2.3%	2.6%
Nov 2025	74.6%	10.2%	5%	4.5%	2.7%	3%
Dec 2025	79.4%	7.3%	4.4%	4.8%	2%	2.1%
Jan 2026	76.2%	8.6%	5.2%	5.6%	2.3%	2%
Feb 2026	78.1%	8.8%	4.3%	4.7%	2.4%	1.7%
Mar 2026	78.1%	8.8%	5.2%	3.8%	2.4%	1.7%
Apr 2026	78.4%	8.8%	4.4%	3.8%	2.4%	2.1%
May 2026	81%	7.5%	4.5%	3.2%	2.1%	1.8%
Jun 2026	80.7%	7.4%	4.5%	3.2%	2.3%	1.8%
Jul 2026	81%	7.4%	4.5%	3.2%	2.1%	1.8%
Aug 2026	81%	7.5%	4.5%	3.2%	2%	1.8%
Sep 2026	77.7%	8.8%	5.3%	3.8%	2.3%	2.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Storypark	77.7%	246K	-18.4%	-3.3 points
2, held 2nd	OWNA	8.8%	27.8K	0%	+1.3 points
3, held 3rd	HubHello	5.3%	16.7K	0%	+0.8 points
4, held 4th	Kidsoft	3.8%	12.1K	0%	+0.6 points
5, held 5th	Xplor Education	2.3%	7.4K	0%	+0.3 points
6, held 6th	Kindyhub	2.1%	6.6K	0%	+0.3 points

1.Storypark
77.7%
Held 1st. 246K estimated branded searches, -18.4% vs prior month. Share -3.3 points.
2.OWNA
8.8%
Held 2nd. 27.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.HubHello
5.3%
Held 3rd. 16.7K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.Kidsoft
3.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.Xplor Education
2.3%
Held 5th. 7.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Kindyhub
2.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Which brand is most popular in search among childcare software in Australia?

6 brands

In September 2026, Storypark was the most searched among childcare software in Australia, with an estimated 246K branded searches, 77.7% of all searches for the six we track. OWNA is in 2nd place, 69 percentage points behind at 8.8%.

Australia childcare software, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Storypark	78.2% → 77.7%	81%Aug 2026	74.6%Nov 2025	1st
OWNA	8.8%	10.2%Nov 2025	7.3%Dec 2025	2nd
HubHello	4.3% → 5.3%	5.3%Sep 2026	4.3%Feb 2026	3rd
Kidsoft	3.8%	5.6%Jan 2026	3.2%Jun 2026	4th
Xplor Education	2.3%	2.7%Nov 2025	2%Aug 2026	6th → 5th
Kindyhub	2.6% → 2.1%	3%Nov 2025	1.7%Feb 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending September 2026, HubHello’s share of searches among childcare software in Australia increased from 4.3% to 5.3%.
Across the 12 months ending September 2026, Storypark’s share of searches among childcare software in Australia peaked at 81% in August 2026 and was lowest at 74.6% in November 2025.
Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia peaked at 10.2% in November 2025 and was lowest at 7.3% in December 2025.
Across the 12 months ending September 2026, Kidsoft’s share of searches among childcare software in Australia peaked at 5.6% in January 2026 and was lowest at 3.2% in June 2026.
Across the 12 months ending September 2026, Kindyhub’s share of searches among childcare software in Australia peaked at 3% in November 2025 and was lowest at 1.7% in February 2026.
Across the 12 months ending September 2026, Xplor Education rose from 6th to 5th among childcare software in Australia.
Across the 12 months ending September 2026, Kindyhub fell from 5th to 6th among childcare software in Australia.
Across the 12 months ending September 2026, Storypark, OWNA and Kidsoft held steady: their share of searches among childcare software in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia childcare software in September 2026?

6 changes

In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.
In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.
In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.
In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%.
Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are branded searches counted for childcare software?

11 search terms

Each brand's share of searches among childcare software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.