Brandwave

How popular isKindyhub?

In September 2026, people searched for Kindyhub by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 2.1% of all Australia childcare software searches, placing Kindyhub sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about childcare software, Kindyhub did not appear in any of the answers.

Search and AI answers in September 2026

Kindyhub is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. StoryparkShare of searches 77.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OWNAShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HubHelloShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. KidsoftShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. KindyhubShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top childcare software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kindyhub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OWNA1st
  2. Xplor Education2nd
  3. Storypark3rd
  4. HubHello4th
  5. Kidsoft5th
  6. Kindyhub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about childcare software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which childcare software compete with Kindyhub?

Kindyhub against childcare software in Australia, by month

Share of searches by month for Storypark, OWNA, HubHello, Kidsoft, Xplor Education, Kindyhub. The figures are in the table below the chart.

View monthly share of searches table
MonthStoryparkOWNAHubHelloKidsoftXplor EducationKindyhub
Oct 202578.2%8.8%4.3%3.8%2.3%2.6%
Nov 202574.6%10.2%5%4.5%2.7%3%
Dec 202579.4%7.3%4.4%4.8%2%2.1%
Jan 202676.2%8.6%5.2%5.6%2.3%2%
Feb 202678.1%8.8%4.3%4.7%2.4%1.7%
Mar 202678.1%8.8%5.2%3.8%2.4%1.7%
Apr 202678.4%8.8%4.4%3.8%2.4%2.1%
May 202681%7.5%4.5%3.2%2.1%1.8%
Jun 202680.7%7.4%4.5%3.2%2.3%1.8%
Jul 202681%7.4%4.5%3.2%2.1%1.8%
Aug 202681%7.5%4.5%3.2%2%1.8%
Sep 202677.7%8.8%5.3%3.8%2.3%2.1%

  1. 1.Storypark

    77.7%

    Held 1st. 246K estimated branded searches, -18.4% vs prior month. Share -3.3 points.

  2. 2.OWNA

    8.8%

    Held 2nd. 27.8K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.HubHello

    5.3%

    Held 3rd. 16.7K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kidsoft

    3.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Xplor Education

    2.3%

    Held 5th. 7.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Kindyhub

    2.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Kindyhub and its closest rivals

Every comparison with Kindyhub

5 comparisons

How has branded search demand for Kindyhub changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kindyhub in Australia fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Kindyhub’s share of searches among childcare software in Australia peaked at 3% in November 2025 and was lowest at 1.7% in February 2026.
  • Across the 12 months ending September 2026, Kindyhub fell from 5th to 6th among childcare software in Australia.

How did search popularity change for Australia childcare software in September 2026?

6 changes

  1. In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.

  2. In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.

  3. In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.

  4. In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%.

  5. Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are Kindyhub’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kindyhub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kindyhub

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How the Brand Demand Index is measured

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