OWNA vs Xplor Education:Which is more popular?
In September 2026, OWNA had more branded searches than Xplor Education among childcare software in Australia. OWNA had about 27,800 branded searches, while Xplor Education had 7,400. OWNA made up 8.8% of all childcare software searches we track, and Xplor Education accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about childcare software, OWNA appeared in all five answers and Xplor Education in four. OWNA was mentioned before Xplor Education in three out of four answers.
Who do people search for more?
OWNA, about 4 searches for every 1 for Xplor Education
Who does AI mention more?
OWNA, mentioned in every answer we collected
Who does AI recommend more?
OWNA, named ahead of Xplor Education in 3 of 4 answers
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Top childcare software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. Xplor Education was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OWNA was listed before Xplor Education in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about childcare software
5 answers
Asked ChatGPT
“Which childcare management software should my centre use in Australia?”
Asked ChatGPT
“What are the best childcare software platforms in Australia?”
Asked ChatGPT
“What's the best childcare software in Australia for a small long day care centre?”
Searched Google, AI Overview
“childcare app”
- 1OWNA
- 1
Searched Google, AI Overview
“childcare management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is OWNA or Xplor Education more popular in search?
This chart shows how often people search Google for OWNA and Xplor Education by name. Each line represents a brand's share of searches for all six childcare software we track, month by month, from searches in Australia.
Share of searches by month for OWNA, Xplor Education. The figures are in the table below the chart.
View monthly share of searches table
| Month | Storypark | OWNA | HubHello | Kidsoft | Xplor Education | Kindyhub |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 8.8% | 4.3% | 3.8% | 2.3% | 2.6% |
| Nov 2025 | 74.6% | 10.2% | 5% | 4.5% | 2.7% | 3% |
| Dec 2025 | 79.4% | 7.3% | 4.4% | 4.8% | 2% | 2.1% |
| Jan 2026 | 76.2% | 8.6% | 5.2% | 5.6% | 2.3% | 2% |
| Feb 2026 | 78.1% | 8.8% | 4.3% | 4.7% | 2.4% | 1.7% |
| Mar 2026 | 78.1% | 8.8% | 5.2% | 3.8% | 2.4% | 1.7% |
| Apr 2026 | 78.4% | 8.8% | 4.4% | 3.8% | 2.4% | 2.1% |
| May 2026 | 81% | 7.5% | 4.5% | 3.2% | 2.1% | 1.8% |
| Jun 2026 | 80.7% | 7.4% | 4.5% | 3.2% | 2.3% | 1.8% |
| Jul 2026 | 81% | 7.4% | 4.5% | 3.2% | 2.1% | 1.8% |
| Aug 2026 | 81% | 7.5% | 4.5% | 3.2% | 2% | 1.8% |
| Sep 2026 | 77.7% | 8.8% | 5.3% | 3.8% | 2.3% | 2.1% |
How has the OWNA and Xplor Education comparison changed over the last 12 months?
3 findings
- OWNA was ahead of Xplor Education in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia held steady at 8.8%, and its estimated monthly branded searches moved from 34K to 27.8K.
- Across the 12 months ending September 2026, Xplor Education’s share of searches among childcare software in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 8.9K to 7.4K.
How did search popularity change for Australia childcare software in September 2026?
2 changes
In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.
Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using OWNA’s and Xplor Education’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OWNA
2 branded search terms
- owna
- owna app
Xplor Education
3 branded search terms
- qikkids
- xplor home
- xplor playground
Other head-to-heads among childcare software
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