HubHello vs OWNA:Which is more popular?
In September 2026, OWNA had more branded searches than HubHello among childcare software in Australia. OWNA had about 27,800 branded searches, while HubHello had 16,700. OWNA made up 8.8% of all childcare software searches we track, and HubHello accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about childcare software, OWNA appeared in all five answers and HubHello in two. OWNA was mentioned before HubHello in every answer.
Who do people search for more?
OWNA, about 67% more searches than HubHello
Who does AI mention more?
OWNA, mentioned in every answer we collected
Who does AI recommend more?
OWNA, named ahead of HubHello in every answer
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Top childcare software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. HubHello was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OWNA was listed before HubHello in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about childcare software
5 answers
Asked ChatGPT
“Which childcare management software should my centre use in Australia?”
Asked ChatGPT
“What are the best childcare software platforms in Australia?”
Asked ChatGPT
“What's the best childcare software in Australia for a small long day care centre?”
Searched Google, AI Overview
“childcare app”
- 1OWNA
- 1
Searched Google, AI Overview
“childcare management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is HubHello or OWNA more popular in search?
This chart shows how often people search Google for HubHello and OWNA by name. Each line represents a brand's share of searches for all six childcare software we track, month by month, from searches in Australia.
Share of searches by month for OWNA, HubHello. The figures are in the table below the chart.
View monthly share of searches table
| Month | Storypark | OWNA | HubHello | Kidsoft | Xplor Education | Kindyhub |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 8.8% | 4.3% | 3.8% | 2.3% | 2.6% |
| Nov 2025 | 74.6% | 10.2% | 5% | 4.5% | 2.7% | 3% |
| Dec 2025 | 79.4% | 7.3% | 4.4% | 4.8% | 2% | 2.1% |
| Jan 2026 | 76.2% | 8.6% | 5.2% | 5.6% | 2.3% | 2% |
| Feb 2026 | 78.1% | 8.8% | 4.3% | 4.7% | 2.4% | 1.7% |
| Mar 2026 | 78.1% | 8.8% | 5.2% | 3.8% | 2.4% | 1.7% |
| Apr 2026 | 78.4% | 8.8% | 4.4% | 3.8% | 2.4% | 2.1% |
| May 2026 | 81% | 7.5% | 4.5% | 3.2% | 2.1% | 1.8% |
| Jun 2026 | 80.7% | 7.4% | 4.5% | 3.2% | 2.3% | 1.8% |
| Jul 2026 | 81% | 7.4% | 4.5% | 3.2% | 2.1% | 1.8% |
| Aug 2026 | 81% | 7.5% | 4.5% | 3.2% | 2% | 1.8% |
| Sep 2026 | 77.7% | 8.8% | 5.3% | 3.8% | 2.3% | 2.1% |
How has the HubHello and OWNA comparison changed over the last 12 months?
3 findings
- OWNA was ahead of HubHello in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubHello’s share of searches among childcare software in Australia moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 16.7K.
- Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia held steady at 8.8%, and its estimated monthly branded searches moved from 34K to 27.8K.
How did search popularity change for Australia childcare software in September 2026?
2 changes
In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.
In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HubHello’s and OWNA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among childcare software
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