How popular isKindyhub?
In September 2026, people searched for Kindyhub by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 2.1% of all Australia childcare software searches, placing Kindyhub sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about childcare software, Kindyhub did not appear in any of the answers.
Kindyhub is the sixth most searched of 6 competitors and not listed in any AI answer.
StoryparkShare of searches 77.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
OWNAShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HubHelloShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
KidsoftShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KindyhubShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top childcare software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kindyhub did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about childcare software
5 answers
Asked ChatGPT
“Which childcare management software should my centre use in Australia?”
Asked ChatGPT
“What are the best childcare software platforms in Australia?”
Asked ChatGPT
“What's the best childcare software in Australia for a small long day care centre?”
Searched Google, AI Overview
“childcare app”
- 1
OWNA
- 1
Searched Google, AI Overview
“childcare management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which childcare software compete with Kindyhub?
Share of searches by month for Storypark, OWNA, HubHello, Kidsoft, Xplor Education, Kindyhub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Storypark | OWNA | HubHello | Kidsoft | Xplor Education | Kindyhub |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 8.8% | 4.3% | 3.8% | 2.3% | 2.6% |
| Nov 2025 | 74.6% | 10.2% | 5% | 4.5% | 2.7% | 3% |
| Dec 2025 | 79.4% | 7.3% | 4.4% | 4.8% | 2% | 2.1% |
| Jan 2026 | 76.2% | 8.6% | 5.2% | 5.6% | 2.3% | 2% |
| Feb 2026 | 78.1% | 8.8% | 4.3% | 4.7% | 2.4% | 1.7% |
| Mar 2026 | 78.1% | 8.8% | 5.2% | 3.8% | 2.4% | 1.7% |
| Apr 2026 | 78.4% | 8.8% | 4.4% | 3.8% | 2.4% | 2.1% |
| May 2026 | 81% | 7.5% | 4.5% | 3.2% | 2.1% | 1.8% |
| Jun 2026 | 80.7% | 7.4% | 4.5% | 3.2% | 2.3% | 1.8% |
| Jul 2026 | 81% | 7.4% | 4.5% | 3.2% | 2.1% | 1.8% |
| Aug 2026 | 81% | 7.5% | 4.5% | 3.2% | 2% | 1.8% |
| Sep 2026 | 77.7% | 8.8% | 5.3% | 3.8% | 2.3% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 246K | -18.4% | -3.3 points | |
| 2, held 2nd | 8.8% | 27.8K | 0% | +1.3 points | |
| 3, held 3rd | 5.3% | 16.7K | 0% | +0.8 points | |
| 4, held 4th | 3.8% | 12.1K | 0% | +0.6 points | |
| 5, held 5th | 2.3% | 7.4K | 0% | +0.3 points | |
| 6, held 6th | 2.1% | 6.6K | 0% | +0.3 points |
77.7%
Held 1st. 246K estimated branded searches, -18.4% vs prior month. Share -3.3 points.
2.
OWNA8.8%
Held 2nd. 27.8K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
HubHello5.3%
Held 3rd. 16.7K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kidsoft3.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.3%
Held 5th. 7.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Kindyhub2.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Kindyhub and its closest rivals
Every comparison with Kindyhub
5 comparisons
How has branded search demand for Kindyhub changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kindyhub in Australia fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Kindyhub’s share of searches among childcare software in Australia peaked at 3% in November 2025 and was lowest at 1.7% in February 2026.
- Across the 12 months ending September 2026, Kindyhub fell from 5th to 6th among childcare software in Australia.
How did search popularity change for Australia childcare software in September 2026?
6 changes

In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.

In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.

In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.

In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%.

Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.
How are Kindyhub’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kindyhub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kindyhub
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Is Kindyhub your brand?
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