Kathmandu vs Salomon:Which is more popular?
In September 2026, Salomon had more branded searches than Kathmandu among hiking boot brands in Australia. Salomon had about 1,900 branded searches, while Kathmandu had 880. Salomon made up 11.1% of all hiking boot brand searches we track, and Kathmandu accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about hiking boot brands, Salomon appeared in three of the four answers and Kathmandu in one. Salomon was mentioned before Kathmandu in every answer that named either.
Who do people search for more?
Salomon, about 2 searches for every 1 for Kathmandu
Who does AI mention more?
Salomon, mentioned in 3 of 4 answers, Kathmandu in 1
Who does AI recommend more?
Salomon, named ahead of Kathmandu in 3 of 3 answers
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Top hiking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Salomon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kathmandu was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Salomon was listed before Kathmandu in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hiking boot brands
4 answers
Asked ChatGPT
“Which hiking boots should I buy in Australia?”
Asked ChatGPT
“What are the best hiking boot brands?”
Asked ChatGPT
“What are the best waterproof hiking boots?”
Searched Google, AI Overview
“hiking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking boots”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kathmandu or Salomon more popular in search?
This chart shows how often people search Google for Kathmandu and Salomon by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.
Share of searches by month for Salomon, Kathmandu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | SCARPA | Salomon | KEEN | HOKA | LOWA | Columbia | Kathmandu | Altra | La Sportiva | Oboz | Meindl |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 15.3% | 11.2% | 8.9% | 8.4% | 7.1% | 6.1% | 6.1% | 2.7% | 3.2% | 3.3% | 1.8% |
| Nov 2025 | 25.3% | 15% | 11.5% | 8.9% | 9.7% | 6.3% | 5.3% | 7.8% | 2.4% | 2.6% | 3.6% | 1.6% |
| Dec 2025 | 25.1% | 15.4% | 11.8% | 10.1% | 8.9% | 6.6% | 5.3% | 6.5% | 2.9% | 2.6% | 3.6% | 1.3% |
| Jan 2026 | 26.6% | 15.1% | 12% | 9.3% | 8.6% | 6.6% | 5.6% | 5.6% | 3% | 2.9% | 3% | 1.6% |
| Feb 2026 | 23.7% | 15.4% | 11.9% | 9.4% | 8.2% | 7.6% | 5.3% | 6.5% | 3.6% | 3.2% | 3.6% | 1.6% |
| Mar 2026 | 31.9% | 13.1% | 13.2% | 7.5% | 7.5% | 6.4% | 4.8% | 5.5% | 2.6% | 2% | 4% | 1.4% |
| Apr 2026 | 33.7% | 13.6% | 9.8% | 8.2% | 6.6% | 6.3% | 6.7% | 4.6% | 3.1% | 2.7% | 3.1% | 1.7% |
| May 2026 | 37.4% | 13% | 10% | 7.9% | 6.2% | 6.3% | 5.4% | 4.2% | 3.7% | 2.3% | 2.5% | 1.3% |
| Jun 2026 | 26.4% | 13.7% | 12.8% | 10.2% | 7% | 6.9% | 7% | 5.7% | 3.2% | 2.5% | 3.2% | 1.4% |
| Jul 2026 | 27.1% | 15.6% | 12.5% | 8.7% | 7.3% | 6.5% | 6.9% | 5.6% | 3.1% | 2.4% | 3.1% | 1.4% |
| Aug 2026 | 27.2% | 16.3% | 12.5% | 8.7% | 6% | 7% | 8.2% | 4.3% | 3.1% | 2.6% | 2.5% | 1.4% |
| Sep 2026 | 28.6% | 14.6% | 11.1% | 9.3% | 7.4% | 7.4% | 5.8% | 5.1% | 3.4% | 2.9% | 2.8% | 1.5% |
Kathmandu sells other things too, so only its searches that name this product count here, like “kathmandu hiking boots”.
How has the Kathmandu and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of Kathmandu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking boot brands in Australia moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for Australia hiking boot brands in September 2026?
2 changes
In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%.
In September 2026, Salomon lost share of searches among hiking boot brands in Australia, from 12.5% to 11.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking boot brands
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