Hiking boot brands in Australia:Which are most popular?

Name: Hiking boot brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Merrell was the most searched hiking boot brand in Australia, accounting for 28.6% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Merrell showed up in every answer. Merrell was recommended most often, coming first in two out of four responses.

Follow hiking boot brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top hiking boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Merrell appeared every time. Merrell was recommended most often, coming first in two out of four answers. Salomon was second, and LOWA was third. Altra, which ranked ninth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Merrell	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Salomon	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
SCARPA	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
KEEN	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
LOWA	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
La Sportiva	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
HOKA	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Columbia	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Kathmandu	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Altra	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Oboz	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Meindl	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oboz0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Meindl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hiking boot brands

4 answers

Asked ChatGPT
“Which hiking boots should I buy in Australia?”
1. 1Merrell
2. 2La Sportiva
3. 3SCARPA
Asked ChatGPT
“What are the best hiking boot brands?”
1. 1Salomon
2. 2Merrell
3. 3LOWA
4. 4SCARPA
5. 5La Sportiva
6. 6KEEN
7. 7Columbia
Asked ChatGPT
“What are the best waterproof hiking boots?”
1. 1Salomon
2. 2LOWA
3. 3Merrell
4. 4KEEN
5. 5HOKA
Searched Google, AI Overview
“hiking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking boots”
1. 1Merrell
2. 2Salomon
3. 3Kathmandu

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which hiking boot brands do people search for most?

This chart shows how often people search Google for each hiking boot brand by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.

Share of searches among hiking boot brands in Australia, by month

Month	Merrell	SCARPA	Salomon	KEEN	HOKA	LOWA	Columbia	Kathmandu	Altra	La Sportiva	Oboz	Meindl
Oct 2025	25.8%	15.3%	11.2%	8.9%	8.4%	7.1%	6.1%	6.1%	2.7%	3.2%	3.3%	1.8%
Nov 2025	25.3%	15%	11.5%	8.9%	9.7%	6.3%	5.3%	7.8%	2.4%	2.6%	3.6%	1.6%
Dec 2025	25.1%	15.4%	11.8%	10.1%	8.9%	6.6%	5.3%	6.5%	2.9%	2.6%	3.6%	1.3%
Jan 2026	26.6%	15.1%	12%	9.3%	8.6%	6.6%	5.6%	5.6%	3%	2.9%	3%	1.6%
Feb 2026	23.7%	15.4%	11.9%	9.4%	8.2%	7.6%	5.3%	6.5%	3.6%	3.2%	3.6%	1.6%
Mar 2026	31.9%	13.1%	13.2%	7.5%	7.5%	6.4%	4.8%	5.5%	2.6%	2%	4%	1.4%
Apr 2026	33.7%	13.6%	9.8%	8.2%	6.6%	6.3%	6.7%	4.6%	3.1%	2.7%	3.1%	1.7%
May 2026	37.4%	13%	10%	7.9%	6.2%	6.3%	5.4%	4.2%	3.7%	2.3%	2.5%	1.3%
Jun 2026	26.4%	13.7%	12.8%	10.2%	7%	6.9%	7%	5.7%	3.2%	2.5%	3.2%	1.4%
Jul 2026	27.1%	15.6%	12.5%	8.7%	7.3%	6.5%	6.9%	5.6%	3.1%	2.4%	3.1%	1.4%
Aug 2026	27.2%	16.3%	12.5%	8.7%	6%	7%	8.2%	4.3%	3.1%	2.6%	2.5%	1.4%
Sep 2026	28.6%	14.6%	11.1%	9.3%	7.4%	7.4%	5.8%	5.1%	3.4%	2.9%	2.8%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Merrell	28.6%	4.9K	-22.2%	+1.4 points
2, held 2nd	SCARPA	14.6%	2.5K	-34.1%	-1.8 points
3, held 3rd	Salomon	11.1%	1.9K	-34.5%	-1.4 points
4, held 4th	KEEN	9.3%	1.6K	-21.3%	+0.6 points
5, moved from 7th to 5th	HOKA	7.4%	1.3K	-8.6%	+1.4 pointsmoved from 7th to 5th
6, held 6th	LOWA	7.4%	1.3K	-22.2%	+0.4 points
7, moved from 5th to 7th	Columbia	5.8%	1K	-47.4%	-2.4 pointsmoved from 5th to 7th
8, held 8th	Kathmandu	5.1%	880	-12%	+0.8 points
9, held 9th	Altra	3.4%	590	-18.1%	+0.3 points
10, held 10th	La Sportiva	2.9%	490	-18.3%	+0.3 points
11, held 11th	Oboz	2.8%	480	-18.6%	+0.3 points
12, held 12th	Meindl	1.5%	260	-18.8%	+0.1 points

1.Merrell
28.6%
Held 1st. 4.9K estimated branded searches, -22.2% vs prior month. Share +1.4 points.
2.SCARPA
14.6%
Held 2nd. 2.5K estimated branded searches, -34.1% vs prior month. Share -1.8 points.
3.Salomon
11.1%
Held 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -1.4 points.
4.KEEN
9.3%
Held 4th. 1.6K estimated branded searches, -21.3% vs prior month. Share +0.6 points.
5.HOKA
7.4%
Moved from 7th to 5th. 1.3K estimated branded searches, -8.6% vs prior month. Share +1.4 points.
6.LOWA
7.4%
Held 6th. 1.3K estimated branded searches, -22.2% vs prior month. Share +0.4 points.
7.Columbia
5.8%
Moved from 5th to 7th. 1K estimated branded searches, -47.4% vs prior month. Share -2.4 points.
8.Kathmandu
5.1%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
9.Altra
3.4%
Held 9th. 590 estimated branded searches, -18.1% vs prior month. Share +0.3 points.
10.La Sportiva
2.9%
Held 10th. 490 estimated branded searches, -18.3% vs prior month. Share +0.3 points.
11.Oboz
2.8%
Held 11th. 480 estimated branded searches, -18.6% vs prior month. Share +0.3 points.
12.Meindl
1.5%
Held 12th. 260 estimated branded searches, -18.8% vs prior month. Share +0.1 points.

Kathmandu sells other things too, so only its searches that name this product count here, like “kathmandu hiking boots”.

Which brand is most popular in search among hiking boot brands in Australia?

12 brands

In September 2026, Merrell was the most searched among hiking boot brands in Australia, with an estimated 4.9K branded searches, 28.6% of all searches for the 12 we track. SCARPA is in 2nd place, 14.1 percentage points behind at 14.6%.

Australia hiking boot brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Merrell	25.8% → 28.6%	37.4%May 2026	23.7%Feb 2026	1st
SCARPA	15.3% → 14.6%	16.3%Aug 2026	13%May 2026	2nd
Salomon	11.2% → 11.1%	13.2%Mar 2026	9.8%Apr 2026	3rd
KEEN	8.9% → 9.3%	10.2%Jun 2026	7.5%Mar 2026	4th
HOKA	8.4% → 7.4%	9.7%Nov 2025	6%Aug 2026	5th
LOWA	7.1% → 7.4%	7.6%Feb 2026	6.3%Apr 2026	6th
Columbia	6.1% → 5.8%	8.2%Aug 2026	4.8%Mar 2026	7th
Kathmandu	6.1% → 5.1%	7.8%Nov 2025	4.2%May 2026	8th
Altra	2.7% → 3.4%	3.7%May 2026	2.4%Nov 2025	11th → 9th
La Sportiva	3.2% → 2.9%	3.2%Oct 2025	2%Mar 2026	10th
Oboz	3.3% → 2.8%	4%Mar 2026	2.5%May 2026	9th → 11th
Meindl	1.8% → 1.5%	1.8%Oct 2025	1.3%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia increased from 25.8% to 28.6%.
Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia decreased from 15.3% to 14.6%.
Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia decreased from 8.4% to 7.4%.
Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia decreased from 6.1% to 5.1%.
Across the 12 months ending September 2026, Altra’s share of searches among hiking boot brands in Australia increased from 2.7% to 3.4%.
Across the 12 months ending September 2026, Oboz’s share of searches among hiking boot brands in Australia decreased from 3.3% to 2.8%.
Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia peaked at 37.4% in May 2026 and was lowest at 23.7% in February 2026.
Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia peaked at 16.3% in August 2026 and was lowest at 13% in May 2026.
Across the 12 months ending September 2026, Salomon’s share of searches among hiking boot brands in Australia peaked at 13.2% in March 2026 and was lowest at 9.8% in April 2026.
Across the 12 months ending September 2026, KEEN’s share of searches among hiking boot brands in Australia peaked at 10.2% in June 2026 and was lowest at 7.5% in March 2026.
Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia peaked at 9.7% in November 2025 and was lowest at 6% in August 2026.
Across the 12 months ending September 2026, LOWA’s share of searches among hiking boot brands in Australia peaked at 7.6% in February 2026 and was lowest at 6.3% in April 2026.
Across the 12 months ending September 2026, Columbia’s share of searches among hiking boot brands in Australia peaked at 8.2% in August 2026 and was lowest at 4.8% in March 2026.
Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia peaked at 7.8% in November 2025 and was lowest at 4.2% in May 2026.
Across the 12 months ending September 2026, Altra’s share of searches among hiking boot brands in Australia peaked at 3.7% in May 2026 and was lowest at 2.4% in November 2025.
Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking boot brands in Australia peaked at 3.2% in October 2025 and was lowest at 2% in March 2026.
Across the 12 months ending September 2026, Oboz’s share of searches among hiking boot brands in Australia peaked at 4% in March 2026 and was lowest at 2.5% in May 2026.
Across the 12 months ending September 2026, Altra rose from 11th to 9th among hiking boot brands in Australia.
Across the 12 months ending September 2026, Oboz fell from 9th to 11th among hiking boot brands in Australia.
Across the 12 months ending September 2026, Salomon, KEEN, LOWA, Columbia, La Sportiva and Meindl held steady: their share of searches among hiking boot brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia hiking boot brands in September 2026?

8 changes

In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches.
In September 2026, Merrell gained share of searches among hiking boot brands in Australia, from 27.2% to 28.6%.
In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%.
In September 2026, KEEN gained share of searches among hiking boot brands in Australia, from 8.7% to 9.3%.
In September 2026, Columbia lost share of searches among hiking boot brands in Australia, from 8.2% to 5.8%.
In September 2026, SCARPA lost share of searches among hiking boot brands in Australia, from 16.3% to 14.6%.
In September 2026, Salomon lost share of searches among hiking boot brands in Australia, from 12.5% to 11.1%.
Estimated monthly branded searches for Altra in Australia rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

How are branded searches counted for hiking boot brands?

18 search terms

Each brand's share of searches among hiking boot brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.