Merrell vs Salomon:Which is more popular?
In September 2026, Merrell had more branded searches than Salomon among hiking boot brands in Australia. Merrell had about 4,900 branded searches, while Salomon had 1,900. Merrell made up 28.6% of all hiking boot brand searches we track, and Salomon accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about hiking boot brands, Merrell appeared in all four answers and Salomon in three. Merrell and Salomon were each mentioned first in two of the four answers.
Who do people search for more?
Merrell, about 3 searches for every 1 for Salomon
Who does AI mention more?
Merrell, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hiking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Merrell appeared in all four answers. Salomon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Merrell and Salomon were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hiking boot brands
4 answers
Asked ChatGPT
“Which hiking boots should I buy in Australia?”
Asked ChatGPT
“What are the best hiking boot brands?”
Asked ChatGPT
“What are the best waterproof hiking boots?”
Searched Google, AI Overview
“hiking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking boots”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Merrell or Salomon more popular in search?
This chart shows how often people search Google for Merrell and Salomon by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.
Share of searches by month for Merrell, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | SCARPA | Salomon | KEEN | HOKA | LOWA | Columbia | Kathmandu | Altra | La Sportiva | Oboz | Meindl |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 15.3% | 11.2% | 8.9% | 8.4% | 7.1% | 6.1% | 6.1% | 2.7% | 3.2% | 3.3% | 1.8% |
| Nov 2025 | 25.3% | 15% | 11.5% | 8.9% | 9.7% | 6.3% | 5.3% | 7.8% | 2.4% | 2.6% | 3.6% | 1.6% |
| Dec 2025 | 25.1% | 15.4% | 11.8% | 10.1% | 8.9% | 6.6% | 5.3% | 6.5% | 2.9% | 2.6% | 3.6% | 1.3% |
| Jan 2026 | 26.6% | 15.1% | 12% | 9.3% | 8.6% | 6.6% | 5.6% | 5.6% | 3% | 2.9% | 3% | 1.6% |
| Feb 2026 | 23.7% | 15.4% | 11.9% | 9.4% | 8.2% | 7.6% | 5.3% | 6.5% | 3.6% | 3.2% | 3.6% | 1.6% |
| Mar 2026 | 31.9% | 13.1% | 13.2% | 7.5% | 7.5% | 6.4% | 4.8% | 5.5% | 2.6% | 2% | 4% | 1.4% |
| Apr 2026 | 33.7% | 13.6% | 9.8% | 8.2% | 6.6% | 6.3% | 6.7% | 4.6% | 3.1% | 2.7% | 3.1% | 1.7% |
| May 2026 | 37.4% | 13% | 10% | 7.9% | 6.2% | 6.3% | 5.4% | 4.2% | 3.7% | 2.3% | 2.5% | 1.3% |
| Jun 2026 | 26.4% | 13.7% | 12.8% | 10.2% | 7% | 6.9% | 7% | 5.7% | 3.2% | 2.5% | 3.2% | 1.4% |
| Jul 2026 | 27.1% | 15.6% | 12.5% | 8.7% | 7.3% | 6.5% | 6.9% | 5.6% | 3.1% | 2.4% | 3.1% | 1.4% |
| Aug 2026 | 27.2% | 16.3% | 12.5% | 8.7% | 6% | 7% | 8.2% | 4.3% | 3.1% | 2.6% | 2.5% | 1.4% |
| Sep 2026 | 28.6% | 14.6% | 11.1% | 9.3% | 7.4% | 7.4% | 5.8% | 5.1% | 3.4% | 2.9% | 2.8% | 1.5% |
How has the Merrell and Salomon comparison changed over the last 12 months?
3 findings
- Merrell was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia moved from 25.8% to 28.6%, and its estimated monthly branded searches moved from 3.7K to 4.9K.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking boot brands in Australia moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for Australia hiking boot brands in September 2026?
2 changes
In September 2026, Merrell gained share of searches among hiking boot brands in Australia, from 27.2% to 28.6%.
In September 2026, Salomon lost share of searches among hiking boot brands in Australia, from 12.5% to 11.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Merrell’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking boot brands
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