Salomon vs SCARPA:Which is more popular?
In September 2026, SCARPA had more branded searches than Salomon among hiking boot brands in Australia. SCARPA had about 2,490 branded searches, while Salomon had 1,900. SCARPA made up 14.6% of all hiking boot brand searches we track, and Salomon accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about hiking boot brands, Salomon appeared in three of the four answers and SCARPA in two. Salomon was mentioned before SCARPA in three out of four answers.
Who do people search for more?
SCARPA, about 31% more searches than Salomon
Who does AI mention more?
Salomon, mentioned in 3 of 4 answers, SCARPA in 2
Who does AI recommend more?
Salomon, named ahead of SCARPA in 3 of 4 answers
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Top hiking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Salomon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SCARPA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Salomon was listed before SCARPA in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hiking boot brands
4 answers
Asked ChatGPT
“Which hiking boots should I buy in Australia?”
Asked ChatGPT
“What are the best hiking boot brands?”
Asked ChatGPT
“What are the best waterproof hiking boots?”
Searched Google, AI Overview
“hiking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking boots”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Salomon or SCARPA more popular in search?
This chart shows how often people search Google for Salomon and SCARPA by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.
Share of searches by month for SCARPA, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | SCARPA | Salomon | KEEN | HOKA | LOWA | Columbia | Kathmandu | Altra | La Sportiva | Oboz | Meindl |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 15.3% | 11.2% | 8.9% | 8.4% | 7.1% | 6.1% | 6.1% | 2.7% | 3.2% | 3.3% | 1.8% |
| Nov 2025 | 25.3% | 15% | 11.5% | 8.9% | 9.7% | 6.3% | 5.3% | 7.8% | 2.4% | 2.6% | 3.6% | 1.6% |
| Dec 2025 | 25.1% | 15.4% | 11.8% | 10.1% | 8.9% | 6.6% | 5.3% | 6.5% | 2.9% | 2.6% | 3.6% | 1.3% |
| Jan 2026 | 26.6% | 15.1% | 12% | 9.3% | 8.6% | 6.6% | 5.6% | 5.6% | 3% | 2.9% | 3% | 1.6% |
| Feb 2026 | 23.7% | 15.4% | 11.9% | 9.4% | 8.2% | 7.6% | 5.3% | 6.5% | 3.6% | 3.2% | 3.6% | 1.6% |
| Mar 2026 | 31.9% | 13.1% | 13.2% | 7.5% | 7.5% | 6.4% | 4.8% | 5.5% | 2.6% | 2% | 4% | 1.4% |
| Apr 2026 | 33.7% | 13.6% | 9.8% | 8.2% | 6.6% | 6.3% | 6.7% | 4.6% | 3.1% | 2.7% | 3.1% | 1.7% |
| May 2026 | 37.4% | 13% | 10% | 7.9% | 6.2% | 6.3% | 5.4% | 4.2% | 3.7% | 2.3% | 2.5% | 1.3% |
| Jun 2026 | 26.4% | 13.7% | 12.8% | 10.2% | 7% | 6.9% | 7% | 5.7% | 3.2% | 2.5% | 3.2% | 1.4% |
| Jul 2026 | 27.1% | 15.6% | 12.5% | 8.7% | 7.3% | 6.5% | 6.9% | 5.6% | 3.1% | 2.4% | 3.1% | 1.4% |
| Aug 2026 | 27.2% | 16.3% | 12.5% | 8.7% | 6% | 7% | 8.2% | 4.3% | 3.1% | 2.6% | 2.5% | 1.4% |
| Sep 2026 | 28.6% | 14.6% | 11.1% | 9.3% | 7.4% | 7.4% | 5.8% | 5.1% | 3.4% | 2.9% | 2.8% | 1.5% |
How has the Salomon and SCARPA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Salomon took it in March 2026, SCARPA took it in April 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking boot brands in Australia moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia moved from 15.3% to 14.6%, and its estimated monthly branded searches moved from 2.2K to 2.5K.
How did search popularity change for Australia hiking boot brands in September 2026?
2 changes
In September 2026, SCARPA lost share of searches among hiking boot brands in Australia, from 16.3% to 14.6%.
In September 2026, Salomon lost share of searches among hiking boot brands in Australia, from 12.5% to 11.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Salomon’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking boot brands
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