How popular isKathmandu?
In September 2026, people searched for Kathmandu by name about 136,000 times in Australia, about the same as the previous year. These searches made up 13.9% of all Australia outdoor retailer searches, placing Kathmandu second out of nine retailers. When we asked both ChatGPT and Google AI Overviews about outdoor retailers, Kathmandu appeared in one of the three answers and was the seventh most recommended of the nine.
Kathmandu is the second most searched of 9 competitors and the seventh most recommended in AI answers.
BCFShare of searches 56.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
KathmanduShare of searches 13.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
MacpacShare of searches 9.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Paddy PallinShare of searches 9.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
WildearthShare of searches 3.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kathmandu was mentioned in one out of three: in one of the three ChatGPT answers. Kathmandu is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paddy Pallin1st
Anaconda2nd- Macpac3rd
- BCF4th
Snowys4th
Tentworld6th- Kathmandu7th
- Wildearth–
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which outdoor retailers compete with Kathmandu?
Share of searches by month for BCF, Kathmandu, Macpac, Paddy Pallin, Wildearth, Tentworld, Anaconda. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 450K | 0% | +6.9 points | |
| 2, held 2nd | 13.9% | 110K | -33.3% | -4.4 points | |
| 3, held 3rd | 9.3% | 74K | -32.7% | -2.8 points | |
| 4, held 4th | 9.3% | 74K | -18.2% | -0.7 points | |
| 5, held 5th | 3.4% | 27.1K | -18.1% | -0.2 points | |
| 6, held 6th | 2.8% | 22.2K | 0% | +0.3 points | |
| 7, held 7th | 2.1% | 16.4K | +21% | +0.6 points | |
| 8, moved from 9th to 8th | 1.5% | 12.1K | +22.2% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1% | 8.1K | -18.2% | -0.1 pointsmoved from 8th to 9th |
1.
BCF56.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +6.9 points.
13.9%
Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
3.
Macpac9.3%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.8 points.
9.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
2.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Anaconda2.1%
Held 7th. 16.4K estimated branded searches, +21% vs prior month. Share +0.6 points.
8.
Snowys1.5%
Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
1%
Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Kathmandu and its closest rivals
Every comparison with Kathmandu
14 comparisons
How has branded search demand for Kathmandu changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kathmandu in Australia held steady, from 132K to 136K.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia increased from 12.3% to 13.9%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor retailers in Australia peaked at 27% in July 2026 and was lowest at 9.7% in December 2025.
How did search popularity change for Australia outdoor retailers in September 2026?
6 changes
In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%.
In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%.
In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%.
In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%.
In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%.
Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.
How are Kathmandu’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kathmandu
- kathmandu jacket
- kathmandu puffer jacket
Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kathmandu compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor retailers | 2nd of 9 | 13.9% | Shown above |
| Outdoor jacket brands | 1st of 9 | 50.5% | Show ranking |
Is Kathmandu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.