Kathmandu vs La Sportiva:Which is more popular?
In September 2026, Kathmandu had more branded searches than La Sportiva among hiking boot brands in Australia. Kathmandu had about 880 branded searches, while La Sportiva had 490. Kathmandu made up 5.1% of all hiking boot brand searches we track, and La Sportiva accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about hiking boot brands, La Sportiva appeared in two of the four answers and Kathmandu in one. La Sportiva was mentioned before Kathmandu in two out of three answers that named either.
Who do people search for more?
Kathmandu, about 80% more searches than La Sportiva
Who does AI mention more?
La Sportiva, mentioned in 2 of 4 answers, Kathmandu in 1
Who does AI recommend more?
La Sportiva, named ahead of Kathmandu in 2 of 3 answers
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Top hiking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, La Sportiva was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kathmandu was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. La Sportiva was listed before Kathmandu in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Salomon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SCARPA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LOWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HOKA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Columbia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kathmandu1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hiking boot brands
4 answers
Asked ChatGPT
“Which hiking boots should I buy in Australia?”
Asked ChatGPT
“What are the best hiking boot brands?”
Asked ChatGPT
“What are the best waterproof hiking boots?”
Searched Google, AI Overview
“hiking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking boots”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kathmandu or La Sportiva more popular in search?
This chart shows how often people search Google for Kathmandu and La Sportiva by name. Each line represents a brand's share of searches for all 12 hiking boot brands we track, month by month, from searches in Australia.
Share of searches by month for Kathmandu, La Sportiva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merrell | SCARPA | Salomon | KEEN | HOKA | LOWA | Columbia | Kathmandu | Altra | La Sportiva | Oboz | Meindl |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 15.3% | 11.2% | 8.9% | 8.4% | 7.1% | 6.1% | 6.1% | 2.7% | 3.2% | 3.3% | 1.8% |
| Nov 2025 | 25.3% | 15% | 11.5% | 8.9% | 9.7% | 6.3% | 5.3% | 7.8% | 2.4% | 2.6% | 3.6% | 1.6% |
| Dec 2025 | 25.1% | 15.4% | 11.8% | 10.1% | 8.9% | 6.6% | 5.3% | 6.5% | 2.9% | 2.6% | 3.6% | 1.3% |
| Jan 2026 | 26.6% | 15.1% | 12% | 9.3% | 8.6% | 6.6% | 5.6% | 5.6% | 3% | 2.9% | 3% | 1.6% |
| Feb 2026 | 23.7% | 15.4% | 11.9% | 9.4% | 8.2% | 7.6% | 5.3% | 6.5% | 3.6% | 3.2% | 3.6% | 1.6% |
| Mar 2026 | 31.9% | 13.1% | 13.2% | 7.5% | 7.5% | 6.4% | 4.8% | 5.5% | 2.6% | 2% | 4% | 1.4% |
| Apr 2026 | 33.7% | 13.6% | 9.8% | 8.2% | 6.6% | 6.3% | 6.7% | 4.6% | 3.1% | 2.7% | 3.1% | 1.7% |
| May 2026 | 37.4% | 13% | 10% | 7.9% | 6.2% | 6.3% | 5.4% | 4.2% | 3.7% | 2.3% | 2.5% | 1.3% |
| Jun 2026 | 26.4% | 13.7% | 12.8% | 10.2% | 7% | 6.9% | 7% | 5.7% | 3.2% | 2.5% | 3.2% | 1.4% |
| Jul 2026 | 27.1% | 15.6% | 12.5% | 8.7% | 7.3% | 6.5% | 6.9% | 5.6% | 3.1% | 2.4% | 3.1% | 1.4% |
| Aug 2026 | 27.2% | 16.3% | 12.5% | 8.7% | 6% | 7% | 8.2% | 4.3% | 3.1% | 2.6% | 2.5% | 1.4% |
| Sep 2026 | 28.6% | 14.6% | 11.1% | 9.3% | 7.4% | 7.4% | 5.8% | 5.1% | 3.4% | 2.9% | 2.8% | 1.5% |
Kathmandu sells other things too, so only its searches that name this product count here, like “kathmandu hiking boots”.
How has the Kathmandu and La Sportiva comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of La Sportiva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking boot brands in Australia moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 460 to 490.
How did search popularity change for Australia hiking boot brands in September 2026?
1 change
In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
1 branded search term
- kathmandu hiking boots
La Sportiva
2 branded search terms
- la sportiva boots
- la sportiva hiking boots
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