IKEA vs Sleepmaker:Which is more popular?
In September 2026, IKEA had more branded searches than Sleepmaker among mattress brands in Australia. IKEA had about 9,900 branded searches, while Sleepmaker had 1,900. IKEA made up 8% of all mattress brand searches we track, and Sleepmaker accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about mattress brands, neither IKEA nor Sleepmaker appeared in any of the four answers.
Who do people search for more?
IKEA, about 5 searches for every 1 for Sleepmaker
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither IKEA nor Sleepmaker showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Koala1st
Sleeping Duck2nd
Ecosa3rd
Emma Sleep4th
Sealy5th
Eva6th
A.H. Beard7th- IKEA–
Sleepmaker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is IKEA or Sleepmaker more popular in search?
This chart shows how often people search Google for IKEA and Sleepmaker by name. Each line represents a brand's share of searches for all nine mattress brands we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Sleepmaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | IKEA | Emma Sleep | Sealy | A.H. Beard | Eva | Sleepmaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 15.8% | 7.1% | 8.6% | 3.9% | 2.7% | 2.1% | 2.1% |
| Nov 2025 | 29.8% | 29.8% | 16.3% | 6% | 8.9% | 3.3% | 1.9% | 2.2% | 1.8% |
| Dec 2025 | 29.1% | 29.1% | 15.9% | 8.7% | 8.7% | 3.2% | 1.6% | 2.1% | 1.7% |
| Jan 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 7.8% | 3.5% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 29% | 29% | 15.9% | 8.7% | 7.1% | 3.9% | 2.3% | 2.1% | 2.1% |
| Mar 2026 | 29.9% | 29.9% | 16.4% | 7.3% | 7.3% | 3.3% | 1.9% | 2.1% | 1.8% |
| Apr 2026 | 28.3% | 28.3% | 15.5% | 6.9% | 6.9% | 3.1% | 7.3% | 2% | 1.7% |
| May 2026 | 27.4% | 33.4% | 15% | 6.7% | 6.7% | 3% | 4.3% | 2% | 1.6% |
| Jun 2026 | 28.8% | 28.8% | 19.2% | 5.8% | 8.6% | 3.1% | 2.2% | 2.1% | 1.4% |
| Jul 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Aug 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Sep 2026 | 32.7% | 26.7% | 17.9% | 8% | 6.5% | 2.9% | 2.1% | 1.5% | 1.5% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea mattress”.
How has the IKEA and Sleepmaker comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Sleepmaker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among mattress brands in Australia moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Sleepmaker’s share of searches among mattress brands in Australia moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for Australia mattress brands in September 2026?
2 changes
In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia.
Estimated monthly branded searches for Sleepmaker in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Sleepmaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea mattress
Sleepmaker
1 branded search term
- sleepmaker
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