How popular isSleepmaker?
In September 2026, people searched for Sleepmaker by name about 1,900 times in Australia, a 34.5% decrease from the previous year. These searches made up 1.5% of all Australia mattress brand searches, placing Sleepmaker ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, Sleepmaker did not appear in any of the answers.
Sleepmaker is the ninth most searched of 9 competitors and not listed in any AI answer.
EcosaShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KoalaShare of searches 26.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sleeping DuckShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
IKEAShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SleepmakerShare of searches 1.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sleepmaker did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Koala1st
- Sleeping Duck2nd
- Ecosa3rd
Emma Sleep4th
Sealy5th
Eva6th
A.H. Beard7th- IKEA–
- Sleepmaker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mattress brands compete with Sleepmaker?
Share of searches by month for Ecosa, Koala, Sleeping Duck, IKEA, Emma Sleep, Sealy, A.H. Beard, Sleepmaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | IKEA | Emma Sleep | Sealy | A.H. Beard | Eva | Sleepmaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 15.8% | 7.1% | 8.6% | 3.9% | 2.7% | 2.1% | 2.1% |
| Nov 2025 | 29.8% | 29.8% | 16.3% | 6% | 8.9% | 3.3% | 1.9% | 2.2% | 1.8% |
| Dec 2025 | 29.1% | 29.1% | 15.9% | 8.7% | 8.7% | 3.2% | 1.6% | 2.1% | 1.7% |
| Jan 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 7.8% | 3.5% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 29% | 29% | 15.9% | 8.7% | 7.1% | 3.9% | 2.3% | 2.1% | 2.1% |
| Mar 2026 | 29.9% | 29.9% | 16.4% | 7.3% | 7.3% | 3.3% | 1.9% | 2.1% | 1.8% |
| Apr 2026 | 28.3% | 28.3% | 15.5% | 6.9% | 6.9% | 3.1% | 7.3% | 2% | 1.7% |
| May 2026 | 27.4% | 33.4% | 15% | 6.7% | 6.7% | 3% | 4.3% | 2% | 1.6% |
| Jun 2026 | 28.8% | 28.8% | 19.2% | 5.8% | 8.6% | 3.1% | 2.2% | 2.1% | 1.4% |
| Jul 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Aug 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Sep 2026 | 32.7% | 26.7% | 17.9% | 8% | 6.5% | 2.9% | 2.1% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 40.5K | 0% | +0.8 points | |
| 2, held 2nd | 26.7% | 33.1K | 0% | +0.7 points | |
| 3, held 3rd | 17.9% | 22.2K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 8% | 9.9K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 8.1K | -18.2% | -1.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.9% | 3.6K | 0% | +0.1 points | |
| 7, held 7th | 2.1% | 2.6K | -10.3% | -0.2 points | |
| 8, held 8th | 1.5% | 1.9K | -20.8% | -0.4 points | |
| 9, held 9th | 1.5% | 1.9K | -20.8% | -0.4 points |
1.
Ecosa32.7%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Koala26.7%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
17.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
IKEA8%
Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.5%
Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
6.
Sealy2.9%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 7th. 2.6K estimated branded searches, -10.3% vs prior month. Share -0.2 points.
8.
Eva1.5%
Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.
1.5%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.
IKEA sells other things too, so only its searches that name this product count here, like “ikea mattress”.
Compare popularity between Sleepmaker and its closest rivals
Every comparison with Sleepmaker
8 comparisons
How has branded search demand for Sleepmaker changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sleepmaker in Australia fell from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Sleepmaker’s share of searches among mattress brands in Australia decreased from 2.1% to 1.5%.
How did search popularity change for Australia mattress brands in September 2026?
6 changes
In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 31.9% to 32.7%.
In September 2026, Koala gained share of searches among mattress brands in Australia, from 26.1% to 26.7%.
In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 7.8% to 6.5%.
In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia.
Estimated monthly branded searches for Eva in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Sleepmaker in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are Sleepmaker’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sleepmaker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sleepmaker
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Is Sleepmaker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.