Emma Sleep vs Sleepmaker:Which is more popular?
In September 2026, Emma Sleep had more branded searches than Sleepmaker among mattress brands in Australia. Emma Sleep had about 8,100 branded searches, while Sleepmaker had 1,900. Emma Sleep made up 6.5% of all mattress brand searches we track, and Sleepmaker accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about mattress brands, Emma Sleep appeared in two of the four answers and Sleepmaker in none.
Who do people search for more?
Emma Sleep, about 4 searches for every 1 for Sleepmaker
Who does AI mention more?
Emma Sleep, mentioned in 2 of 4 answers, Sleepmaker in 0
Who does AI recommend more?
Emma Sleep, the only one of the two named
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sleepmaker did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Koala1st
Sleeping Duck2nd
Ecosa3rd- Emma Sleep4th
Sealy5th
Eva6th
A.H. Beard7th
IKEA–
Sleepmaker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Emma Sleep or Sleepmaker more popular in search?
This chart shows how often people search Google for Emma Sleep and Sleepmaker by name. Each line represents a brand's share of searches for all nine mattress brands we track, month by month, from searches in Australia.
Share of searches by month for Emma Sleep, Sleepmaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | IKEA | Emma Sleep | Sealy | A.H. Beard | Eva | Sleepmaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 15.8% | 7.1% | 8.6% | 3.9% | 2.7% | 2.1% | 2.1% |
| Nov 2025 | 29.8% | 29.8% | 16.3% | 6% | 8.9% | 3.3% | 1.9% | 2.2% | 1.8% |
| Dec 2025 | 29.1% | 29.1% | 15.9% | 8.7% | 8.7% | 3.2% | 1.6% | 2.1% | 1.7% |
| Jan 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 7.8% | 3.5% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 29% | 29% | 15.9% | 8.7% | 7.1% | 3.9% | 2.3% | 2.1% | 2.1% |
| Mar 2026 | 29.9% | 29.9% | 16.4% | 7.3% | 7.3% | 3.3% | 1.9% | 2.1% | 1.8% |
| Apr 2026 | 28.3% | 28.3% | 15.5% | 6.9% | 6.9% | 3.1% | 7.3% | 2% | 1.7% |
| May 2026 | 27.4% | 33.4% | 15% | 6.7% | 6.7% | 3% | 4.3% | 2% | 1.6% |
| Jun 2026 | 28.8% | 28.8% | 19.2% | 5.8% | 8.6% | 3.1% | 2.2% | 2.1% | 1.4% |
| Jul 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Aug 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Sep 2026 | 32.7% | 26.7% | 17.9% | 8% | 6.5% | 2.9% | 2.1% | 1.5% | 1.5% |
How has the Emma Sleep and Sleepmaker comparison changed over the last 12 months?
3 findings
- Emma Sleep was ahead of Sleepmaker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in Australia moved from 8.6% to 6.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Sleepmaker’s share of searches among mattress brands in Australia moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for Australia mattress brands in September 2026?
2 changes
In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 7.8% to 6.5%.
Estimated monthly branded searches for Sleepmaker in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Emma Sleep’s and Sleepmaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
1 branded search term
- emma mattress
Sleepmaker
1 branded search term
- sleepmaker
Other head-to-heads among mattress brands
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