IKEA vs Sleeping Duck:Which is more popular?
In September 2026, Sleeping Duck had more branded searches than IKEA among mattress brands in Australia. Sleeping Duck had about 22,200 branded searches, while IKEA had 9,900. Sleeping Duck made up 17.9% of all mattress brand searches we track, and IKEA accounted for 8%. When we asked ChatGPT and Google AI Overviews about mattress brands, Sleeping Duck appeared in all four answers and IKEA in none.
Who do people search for more?
Sleeping Duck, about 2 searches for every 1 for IKEA
Who does AI mention more?
Sleeping Duck, mentioned in every answer we collected
Who does AI recommend more?
Sleeping Duck, the only one of the two named
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sleeping Duck appeared in all four answers. IKEA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Koala1st- Sleeping Duck2nd
Ecosa3rd
Emma Sleep4th
Sealy5th
Eva6th
A.H. Beard7th
IKEA–
Sleepmaker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is IKEA or Sleeping Duck more popular in search?
This chart shows how often people search Google for IKEA and Sleeping Duck by name. Each line represents a brand's share of searches for all nine mattress brands we track, month by month, from searches in Australia.
Share of searches by month for Sleeping Duck, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | IKEA | Emma Sleep | Sealy | A.H. Beard | Eva | Sleepmaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 15.8% | 7.1% | 8.6% | 3.9% | 2.7% | 2.1% | 2.1% |
| Nov 2025 | 29.8% | 29.8% | 16.3% | 6% | 8.9% | 3.3% | 1.9% | 2.2% | 1.8% |
| Dec 2025 | 29.1% | 29.1% | 15.9% | 8.7% | 8.7% | 3.2% | 1.6% | 2.1% | 1.7% |
| Jan 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 7.8% | 3.5% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 29% | 29% | 15.9% | 8.7% | 7.1% | 3.9% | 2.3% | 2.1% | 2.1% |
| Mar 2026 | 29.9% | 29.9% | 16.4% | 7.3% | 7.3% | 3.3% | 1.9% | 2.1% | 1.8% |
| Apr 2026 | 28.3% | 28.3% | 15.5% | 6.9% | 6.9% | 3.1% | 7.3% | 2% | 1.7% |
| May 2026 | 27.4% | 33.4% | 15% | 6.7% | 6.7% | 3% | 4.3% | 2% | 1.6% |
| Jun 2026 | 28.8% | 28.8% | 19.2% | 5.8% | 8.6% | 3.1% | 2.2% | 2.1% | 1.4% |
| Jul 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Aug 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Sep 2026 | 32.7% | 26.7% | 17.9% | 8% | 6.5% | 2.9% | 2.1% | 1.5% | 1.5% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea mattress”.
How has the IKEA and Sleeping Duck comparison changed over the last 12 months?
3 findings
- Sleeping Duck was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among mattress brands in Australia moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia moved from 15.8% to 17.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia mattress brands in September 2026?
1 change
In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Sleeping Duck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea mattress
Sleeping Duck
1 branded search term
- sleeping duck
Other head-to-heads among mattress brands
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