IKEA vs Rugs a Million:Which is more popular?
In September 2026, IKEA had more branded searches than Rugs a Million among rug retailers in Australia. IKEA had about 27,100 branded searches, while Rugs a Million had 1,300. IKEA made up 35.1% of all rug retailer searches we track, and Rugs a Million accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about rug retailers, IKEA appeared in three of the five answers and Rugs a Million in none.
Who do people search for more?
IKEA, about 21 searches for every 1 for Rugs a Million
Who does AI mention more?
IKEA, mentioned in 3 of 5 answers, Rugs a Million in 0
Who does AI recommend more?
IKEA, the only one of the two named
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rugs a Million did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Miss Amara1st
Ruggable2nd
Temple & Webster3rd- IKEA4th
Spotlight5th
Rug Culture6th
Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is IKEA or Rugs a Million more popular in search?
This chart shows how often people search Google for IKEA and Rugs a Million by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Rugs a Million. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea rugs”.
How has the IKEA and Rugs a Million comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Rugs a Million in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia moved from 32.2% to 35.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Rugs a Million’s share of searches among rug retailers in Australia moved from 2.9% to 1.7%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for Australia rug retailers in September 2026?
2 changes
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Rugs a Million’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea rugs
Rugs a Million
1 branded search term
- rugs a million
Other head-to-heads among rug retailers
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