Rug retailers in Australia:Which are most popular?

Name: Rug retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, IKEA was the most searched rug retailer in Australia, accounting for 35.1% of all searches among the seven retailers we track. When we checked with ChatGPT and Google AI Overviews, Miss Amara showed up in every answer. Miss Amara was recommended most often, coming first in two out of five responses.

Follow rug retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top rug retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Miss Amara appeared every time. Miss Amara was recommended most often, coming first in two out of five answers. Ruggable was second, and Temple & Webster was third. Rugs a Million, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Miss Amara	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Temple & Webster	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
IKEA	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Ruggable	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Spotlight	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Rug Culture	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Rugs a Million	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rug retailers

5 answers

Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
1. 1Miss Amara
2. 2Temple & Webster
3. 3IKEA
4. 4Ruggable
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
1. 1IKEA
2. 2Miss Amara
3. 3Temple & Webster
4. 4Spotlight
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
1. 1Ruggable
2. 2Spotlight
3. 3Miss Amara
4. 4Temple & Webster
5. 5IKEA
Searched Google, AI Overview
“rugs”
1. 1Miss Amara
2. 2Temple & Webster
Searched Google, AI Overview
“rugs online”
1. 1Ruggable
2. 2Miss Amara
3. 3Spotlight
4. 4Rug Culture

Not named in any answer:

Rugs a Million

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which rug retailers do people search for most?

This chart shows how often people search Google for each rug retailer by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.

Share of searches among rug retailers in Australia, by month

Month	IKEA	Ruggable	Miss Amara	Spotlight	Temple & Webster	Rug Culture	Rugs a Million
Oct 2025	32.2%	17.6%	21.5%	14.4%	9.6%	1.9%	2.9%
Nov 2025	26.4%	21.6%	26.4%	11.8%	9.6%	1.9%	2.3%
Dec 2025	29.9%	24.4%	16.3%	16.3%	8.9%	1.7%	2.6%
Jan 2026	31.4%	20.9%	17.1%	17.1%	9.4%	1.9%	2.2%
Feb 2026	33.5%	22.3%	14.9%	14.9%	10%	2%	2.4%
Mar 2026	35.7%	19.5%	15.9%	15.9%	8.7%	2.1%	2.1%
Apr 2026	32.5%	21.7%	14.5%	17.7%	9.7%	1.9%	1.9%
May 2026	35.2%	23.6%	12.9%	15.7%	8.6%	2%	2%
Jun 2026	33.6%	22.5%	15%	15%	10%	1.9%	1.9%
Jul 2026	34.5%	18.9%	15.4%	18.9%	8.4%	2%	2%
Aug 2026	35.7%	19.5%	16%	16%	8.7%	2%	2%
Sep 2026	35.1%	19.2%	15.7%	15.7%	10.5%	2.1%	1.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	IKEA	35.1%	27.1K	-18.1%	-0.6 points
2, held 2nd	Ruggable	19.2%	14.8K	-18.2%	-0.3 points
3, held 3rd	Miss Amara	15.7%	12.1K	-18.2%	-0.3 points
4, held 4th	Spotlight	15.7%	12.1K	-18.2%	-0.3 points
5, held 5th	Temple & Webster	10.5%	8.1K	0%	+1.8 points
6, held 6th	Rug Culture	2.1%	1.6K	-15.8%	0 points
7, held 7th	Rugs a Million	1.7%	1.3K	-31.6%	-0.4 points

1.IKEA
35.1%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
2.Ruggable
19.2%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
3.Miss Amara
15.7%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.Spotlight
15.7%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Temple & Webster
10.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.Rug Culture
2.1%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
7.Rugs a Million
1.7%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.

IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.

Which brand is most popular in search among rug retailers in Australia?

7 brands

In September 2026, IKEA was the most searched among rug retailers in Australia, with an estimated 27.1K branded searches, 35.1% of all searches for the seven we track. Ruggable is in 2nd place, 16 percentage points behind at 19.2%.

Australia rug retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
IKEA	32.2% → 35.1%	35.7%Aug 2026	26.4%Nov 2025	1st
Ruggable	17.6% → 19.2%	24.4%Dec 2025	17.6%Oct 2025	3rd → 2nd
Miss Amara	21.5% → 15.7%	26.4%Nov 2025	12.9%May 2026	2nd → 3rd
Spotlight	14.4% → 15.7%	18.9%Jul 2026	11.8%Nov 2025	4th
Temple & Webster	9.6% → 10.5%	10.5%Sep 2026	8.4%Jul 2026	5th
Rug Culture	1.9% → 2.1%	2.1%Mar 2026	1.7%Dec 2025	7th → 6th
Rugs a Million	2.9% → 1.7%	2.9%Oct 2025	1.7%Sep 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia increased from 32.2% to 35.1%.
Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia increased from 17.6% to 19.2%.
Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia decreased from 21.5% to 15.7%.
Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia increased from 14.4% to 15.7%.
Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia increased from 9.6% to 10.5%.
Across the 12 months ending September 2026, Rugs a Million’s share of searches among rug retailers in Australia decreased from 2.9% to 1.7%.
Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia peaked at 35.7% in August 2026 and was lowest at 26.4% in November 2025.
Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia peaked at 24.4% in December 2025 and was lowest at 17.6% in October 2025.
Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia peaked at 26.4% in November 2025 and was lowest at 12.9% in May 2026.
Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia peaked at 18.9% in July 2026 and was lowest at 11.8% in November 2025.
Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia peaked at 10.5% in September 2026 and was lowest at 8.4% in July 2026.
Across the 12 months ending September 2026, Ruggable rose from 3rd to 2nd among rug retailers in Australia.
Across the 12 months ending September 2026, Miss Amara fell from 2nd to 3rd among rug retailers in Australia.
Across the 12 months ending September 2026, Rug Culture rose from 7th to 6th among rug retailers in Australia.
Across the 12 months ending September 2026, Rugs a Million fell from 6th to 7th among rug retailers in Australia.

How did search popularity change for Australia rug retailers in September 2026?

4 changes

In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted for rug retailers?

7 search terms

Each brand's share of searches among rug retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.