Spotlight vs Temple & Webster:Which is more popular?
In September 2026, Spotlight had more branded searches than Temple & Webster among rug retailers in Australia. Spotlight had about 12,100 branded searches, while Temple & Webster had 8,100. Spotlight made up 15.7% of all rug retailer searches we track, and Temple & Webster accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about rug retailers, Temple & Webster appeared in four of the five answers and Spotlight in three. Temple & Webster was mentioned before Spotlight in three out of five answers.
Who do people search for more?
Spotlight, about 49% more searches than Temple & Webster
Who does AI mention more?
Temple & Webster, mentioned in 4 of 5 answers, Spotlight in 3
Who does AI recommend more?
Temple & Webster, named ahead of Spotlight in 3 of 5 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotlight was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Temple & Webster was listed before Spotlight in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Miss Amara1st
Ruggable2nd- Temple & Webster3rd
IKEA4th- Spotlight5th
Rug Culture6th
Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Spotlight or Temple & Webster more popular in search?
This chart shows how often people search Google for Spotlight and Temple & Webster by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.
Share of searches by month for Spotlight, Temple & Webster. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
Temple & Webster sells other things too, so only its searches that name this product count here, like “temple and webster rugs”.
How has the Spotlight and Temple & Webster comparison changed over the last 12 months?
3 findings
- Spotlight was ahead of Temple & Webster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia moved from 14.4% to 15.7%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia moved from 9.6% to 10.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia rug retailers in September 2026?
1 change
In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spotlight’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotlight
1 branded search term
- spotlight rugs
Temple & Webster
1 branded search term
- temple and webster rugs
Other head-to-heads among rug retailers
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