How popular isSpotlight?
In September 2026, people searched for Spotlight by name about 24,200 times in Australia, a 10% decrease from the previous year. These searches made up 15.7% of all Australia rug retailer searches, placing Spotlight fourth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about rug retailers, Spotlight appeared in three of the five answers and was the fifth most recommended of the seven.
Spotlight is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
IKEAShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RuggableShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Miss AmaraShare of searches 15.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SpotlightShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Temple & WebsterShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spotlight was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spotlight is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Miss Amara1st
- Ruggable2nd
- Temple & Webster3rd
- IKEA4th
- Spotlight5th
Rug Culture6th
Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which rug retailers compete with Spotlight?
Share of searches by month for IKEA, Ruggable, Miss Amara, Spotlight, Temple & Webster, Rug Culture. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 27.1K | -18.1% | -0.6 points | |
| 2, held 2nd | 19.2% | 14.8K | -18.2% | -0.3 points | |
| 3, held 3rd | 15.7% | 12.1K | -18.2% | -0.3 points | |
| 4, held 4th | 15.7% | 12.1K | -18.2% | -0.3 points | |
| 5, held 5th | 10.5% | 8.1K | 0% | +1.8 points | |
| 6, held 6th | 2.1% | 1.6K | -15.8% | 0 points | |
| 7, held 7th | 1.7% | 1.3K | -31.6% | -0.4 points |
1.
IKEA35.1%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
2.
Ruggable19.2%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
15.7%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
15.7%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
10.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.1%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
1.7%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.
IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.
Compare popularity between Spotlight and its closest rivals
Every comparison with Spotlight
12 comparisons
How has branded search demand for Spotlight changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spotlight in Australia fell from 26.9K to 24.2K.
- Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia increased from 14.4% to 15.7%.
- Across the 12 months ending September 2026, Spotlight’s share of searches among rug retailers in Australia peaked at 18.9% in July 2026 and was lowest at 11.8% in November 2025.
How did search popularity change for Australia rug retailers in September 2026?
4 changes
In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are Spotlight’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spotlight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spotlight blinds
- spotlight rugs
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Where does Spotlight compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rug retailers | 4th of 7 | 15.7% | Shown above |
| Blinds retailers | 2nd of 8 | 22.9% | Show ranking |
Is Spotlight your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.