Brandwave

IKEA vs Temple & Webster:Which is more popular?

In September 2026, IKEA had more branded searches than Temple & Webster among rug retailers in Australia. IKEA had about 27,100 branded searches, while Temple & Webster had 8,100. IKEA made up 35.1% of all rug retailer searches we track, and Temple & Webster accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about rug retailers, Temple & Webster appeared in four of the five answers and IKEA in three. Temple & Webster was mentioned before IKEA in three out of four answers that named either.

Among rug retailers in Australia in September 2026

Who do people search for more?

IKEA, about 3 searches for every 1 for Temple & Webster

IKEA 27.1K searchesTemple & Webster 8.1K searches

Who does AI mention more?

Temple & Webster, mentioned in 4 of 5 answers, IKEA in 3

Temple & Webster in 4 of 5IKEA in 3 of 5

Who does AI recommend more?

Temple & Webster, named ahead of IKEA in 3 of 4 answers

Temple & Webster first in 3IKEA first in 1

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Top rug retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Temple & Webster was listed before IKEA in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Amara1st
  2. Ruggable2nd
  3. Temple & Webster3rd
  4. IKEA4th
  5. Spotlight5th
  6. Rug Culture6th
  7. Rugs a Million–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rug retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is IKEA or Temple & Webster more popular in search?

This chart shows how often people search Google for IKEA and Temple & Webster by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.

IKEA and Temple & Webster among rug retailers in Australia, by month

Share of searches by month for IKEA, Temple & Webster. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEARuggableMiss AmaraSpotlightTemple & WebsterRug CultureRugs a Million
Oct 202532.2%17.6%21.5%14.4%9.6%1.9%2.9%
Nov 202526.4%21.6%26.4%11.8%9.6%1.9%2.3%
Dec 202529.9%24.4%16.3%16.3%8.9%1.7%2.6%
Jan 202631.4%20.9%17.1%17.1%9.4%1.9%2.2%
Feb 202633.5%22.3%14.9%14.9%10%2%2.4%
Mar 202635.7%19.5%15.9%15.9%8.7%2.1%2.1%
Apr 202632.5%21.7%14.5%17.7%9.7%1.9%1.9%
May 202635.2%23.6%12.9%15.7%8.6%2%2%
Jun 202633.6%22.5%15%15%10%1.9%1.9%
Jul 202634.5%18.9%15.4%18.9%8.4%2%2%
Aug 202635.7%19.5%16%16%8.7%2%2%
Sep 202635.1%19.2%15.7%15.7%10.5%2.1%1.7%

IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.

How has the IKEA and Temple & Webster comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Temple & Webster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia moved from 32.2% to 35.1%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Temple & Webster’s share of searches among rug retailers in Australia moved from 9.6% to 10.5%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for Australia rug retailers in September 2026?

2 changes

  1. In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.

  2. In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IKEA’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea rugs

Temple & Webster

1 branded search term

  • temple and webster rugs

How the Brand Demand Index is measured

Other head-to-heads among rug retailers

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