IKEA vs Miss Amara:Which is more popular?
In September 2026, IKEA had more branded searches than Miss Amara among rug retailers in Australia. IKEA had about 27,100 branded searches, while Miss Amara had 12,100. IKEA made up 35.1% of all rug retailer searches we track, and Miss Amara accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about rug retailers, Miss Amara appeared in all five answers and IKEA in three. Miss Amara was mentioned before IKEA in four out of five answers.
Who do people search for more?
IKEA, about 2 searches for every 1 for Miss Amara
Who does AI mention more?
Miss Amara, mentioned in every answer we collected
Who does AI recommend more?
Miss Amara, named ahead of IKEA in 4 of 5 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miss Amara appeared in all five answers. IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Miss Amara was listed before IKEA in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Miss Amara1st
Ruggable2nd
Temple & Webster3rd- IKEA4th
Spotlight5th
Rug Culture6th
Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is IKEA or Miss Amara more popular in search?
This chart shows how often people search Google for IKEA and Miss Amara by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Miss Amara. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea rugs”.
How has the IKEA and Miss Amara comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Miss Amara in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia moved from 32.2% to 35.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia moved from 21.5% to 15.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia rug retailers in September 2026?
2 changes
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Miss Amara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea rugs
Miss Amara
1 branded search term
- miss amara
Other head-to-heads among rug retailers
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