How popular isRugs a Million?
In September 2026, people searched for Rugs a Million by name about 1,300 times in Australia, a 45.8% decrease from the previous year. These searches made up 1.7% of all Australia rug retailer searches, placing Rugs a Million seventh out of seven retailers. When we asked both ChatGPT and Google AI Overviews about rug retailers, Rugs a Million did not appear in any of the answers.
Rugs a Million is the seventh most searched of 7 competitors and not listed in any AI answer.
IKEAShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RuggableShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Miss AmaraShare of searches 15.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SpotlightShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Rugs a MillionShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rugs a Million did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Miss Amara1st
- Ruggable2nd
Temple & Webster3rd- IKEA4th
- Spotlight5th
Rug Culture6th- Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which rug retailers compete with Rugs a Million?
Share of searches by month for IKEA, Ruggable, Miss Amara, Spotlight, Temple & Webster, Rug Culture, Rugs a Million. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 27.1K | -18.1% | -0.6 points | |
| 2, held 2nd | 19.2% | 14.8K | -18.2% | -0.3 points | |
| 3, held 3rd | 15.7% | 12.1K | -18.2% | -0.3 points | |
| 4, held 4th | 15.7% | 12.1K | -18.2% | -0.3 points | |
| 5, held 5th | 10.5% | 8.1K | 0% | +1.8 points | |
| 6, held 6th | 2.1% | 1.6K | -15.8% | 0 points | |
| 7, held 7th | 1.7% | 1.3K | -31.6% | -0.4 points |
1.
IKEA35.1%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
2.
Ruggable19.2%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
15.7%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
15.7%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
10.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.1%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
1.7%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.
IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.
Compare popularity between Rugs a Million and its closest rivals
Every comparison with Rugs a Million
6 comparisons
How has branded search demand for Rugs a Million changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rugs a Million in Australia fell from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Rugs a Million’s share of searches among rug retailers in Australia decreased from 2.9% to 1.7%.
- Across the 12 months ending September 2026, Rugs a Million fell from 6th to 7th among rug retailers in Australia.
How did search popularity change for Australia rug retailers in September 2026?
4 changes
In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are Rugs a Million’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rugs a Million’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rugs a million
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