HONOR vs Nothing:Which is more popular?
In September 2026, Nothing had more branded searches than HONOR among smartphone brands in Australia. Nothing had about 40,500 branded searches, while HONOR had 5,400. Nothing made up 7% of all smartphone brand searches we track, and HONOR accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Nothing appeared in three of the five answers and HONOR in none.
Who do people search for more?
Nothing, about 8 searches for every 1 for HONOR
Who does AI mention more?
Nothing, mentioned in 3 of 5 answers, HONOR in 0
Who does AI recommend more?
Nothing, the only one of the two named
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HONOR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung Galaxy1st
Apple iPhone2nd
Google Pixel3rd- Nothing3rd
Motorola5th
OPPO6th
Xiaomi7th
HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“What's the best smartphone to buy in Australia?”
Asked ChatGPT
“What are the best phones for the money?”
Asked ChatGPT
“What's the best value Android phone in Australia?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is HONOR or Nothing more popular in search?
This chart shows how often people search Google for HONOR and Nothing by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.
Share of searches by month for Nothing, HONOR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | Google Pixel | Nothing | OPPO | Xiaomi | HONOR | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 14.6% | 11.7% | 6% | 10% | 1.8% | 0.35% | 0.78% | 0.51% |
| Nov 2025 | 52.3% | 14.3% | 13.8% | 7% | 9.6% | 1.1% | 0.42% | 0.94% | 0.49% |
| Dec 2025 | 53.6% | 14.6% | 11.6% | 7.2% | 9.9% | 0.96% | 0.51% | 1.2% | 0.43% |
| Jan 2026 | 56.9% | 12.7% | 10.2% | 7.7% | 9.3% | 1% | 0.54% | 1.2% | 0.45% |
| Feb 2026 | 60% | 11.2% | 8.8% | 8.1% | 9% | 0.87% | 0.48% | 1.1% | 0.48% |
| Mar 2026 | 55.4% | 10.1% | 9.9% | 11.2% | 10.2% | 0.99% | 0.52% | 1.2% | 0.52% |
| Apr 2026 | 58% | 10.4% | 8.5% | 9.6% | 9.9% | 0.84% | 1% | 1.3% | 0.46% |
| May 2026 | 61.1% | 9.1% | 8.9% | 8.2% | 9.2% | 0.89% | 1.1% | 1.1% | 0.4% |
| Jun 2026 | 59% | 8.8% | 10.4% | 9.7% | 8.9% | 0.86% | 0.86% | 1.1% | 0.38% |
| Jul 2026 | 57.2% | 10.4% | 10.3% | 9.4% | 8.6% | 0.84% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 59.7% | 9.1% | 12.7% | 8% | 7.3% | 0.87% | 1.1% | 0.87% | 0.32% |
| Sep 2026 | 63.9% | 9.4% | 9.2% | 7% | 7% | 1.4% | 0.94% | 0.76% | 0.33% |
How has the HONOR and Nothing comparison changed over the last 12 months?
3 findings
- Nothing was ahead of HONOR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia moved from 0.35% to 0.94%, and its estimated monthly branded searches moved from 1.3K to 5.4K.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia moved from 6% to 7%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
How did search popularity change for Australia smartphone brands in September 2026?
3 changes
In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.
In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
Estimated monthly branded searches for HONOR in Australia rose 315.4% over 12 measured months, from 1.3K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HONOR’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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