Guzman y Gomez vs Taco Bell:Which is more popular?
In September 2026, Guzman y Gomez had more branded searches than Taco Bell among Mexican chains in Australia. Guzman y Gomez had about 201,000 branded searches, while Taco Bell had 74,000. Guzman y Gomez made up 39.4% of all Mexican chain searches we track, and Taco Bell accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about Mexican chains, Guzman y Gomez appeared in all three answers and Taco Bell in one. Guzman y Gomez was mentioned before Taco Bell in every answer.
Who do people search for more?
Guzman y Gomez, about 3 searches for every 1 for Taco Bell
Who does AI mention more?
Guzman y Gomez, mentioned in every answer we collected
Who does AI recommend more?
Guzman y Gomez, named ahead of Taco Bell in every answer
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Top Mexican chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Guzman y Gomez appeared in all three answers. Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. Guzman y Gomez was listed before Taco Bell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers
Zambrero3 of 3Named in 3 of 3 ChatGPT answers
Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Mexican chains
3 answers
Asked ChatGPT
“What's the best Mexican fast food chain in Australia?”
Asked ChatGPT
“Which chain in Australia makes the best burritos?”
Asked ChatGPT
“What are the most popular Mexican restaurant chains in Australia?”
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burritos”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Guzman y Gomez or Taco Bell more popular in search?
This chart shows how often people search Google for Guzman y Gomez and Taco Bell by name. Each line represents a brand's share of searches for all five Mexican chains we track, month by month, from searches in Australia.
Share of searches by month for Guzman y Gomez, Taco Bell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Guzman y Gomez | Zambrero | Taco Bell | Mad Mex | Salsa's Fresh Mex |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 35% | 15.6% | 5.8% | 0.77% |
| Nov 2025 | 49% | 32.7% | 12% | 5.4% | 0.88% |
| Dec 2025 | 44.5% | 36.4% | 13.3% | 4.9% | 0.8% |
| Jan 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Feb 2026 | 44.9% | 36.7% | 13.5% | 4% | 0.81% |
| Mar 2026 | 44.8% | 36.7% | 13.5% | 4% | 0.98% |
| Apr 2026 | 39.9% | 39.9% | 14.7% | 4.4% | 1.1% |
| May 2026 | 41% | 41% | 12.3% | 4.5% | 1.1% |
| Jun 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
| Jul 2026 | 37.7% | 37.7% | 17% | 6.2% | 1.5% |
| Aug 2026 | 40.6% | 40.6% | 12.2% | 5.5% | 1.1% |
| Sep 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
How has the Guzman y Gomez and Taco Bell comparison changed over the last 12 months?
3 findings
- Guzman y Gomez was ahead of Taco Bell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia moved from 42.8% to 39.4%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican chains in Australia moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for Australia Mexican chains in September 2026?
2 changes
In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.
In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Guzman y Gomez’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guzman y Gomez
1 branded search term
- guzman y gomez
Taco Bell
1 branded search term
- taco bell
Other head-to-heads among Mexican chains
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