Taco Bell vs Zambrero:Which is more popular?
In September 2026, Zambrero had more branded searches than Taco Bell among Mexican chains in Australia. Zambrero had about 201,000 branded searches, while Taco Bell had 74,000. Zambrero made up 39.4% of all Mexican chain searches we track, and Taco Bell accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about Mexican chains, Zambrero appeared in all three answers and Taco Bell in one. Zambrero was mentioned before Taco Bell in every answer.
Who do people search for more?
Zambrero, about 3 searches for every 1 for Taco Bell
Who does AI mention more?
Zambrero, mentioned in every answer we collected
Who does AI recommend more?
Zambrero, named ahead of Taco Bell in every answer
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Top Mexican chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Zambrero appeared in all three answers. Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. Zambrero was listed before Taco Bell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers- Zambrero3 of 3Named in 3 of 3 ChatGPT answers
Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Mexican chains
3 answers
Asked ChatGPT
“What's the best Mexican fast food chain in Australia?”
Asked ChatGPT
“Which chain in Australia makes the best burritos?”
Asked ChatGPT
“What are the most popular Mexican restaurant chains in Australia?”
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burritos”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Taco Bell or Zambrero more popular in search?
This chart shows how often people search Google for Taco Bell and Zambrero by name. Each line represents a brand's share of searches for all five Mexican chains we track, month by month, from searches in Australia.
Share of searches by month for Zambrero, Taco Bell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Guzman y Gomez | Zambrero | Taco Bell | Mad Mex | Salsa's Fresh Mex |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 35% | 15.6% | 5.8% | 0.77% |
| Nov 2025 | 49% | 32.7% | 12% | 5.4% | 0.88% |
| Dec 2025 | 44.5% | 36.4% | 13.3% | 4.9% | 0.8% |
| Jan 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Feb 2026 | 44.9% | 36.7% | 13.5% | 4% | 0.81% |
| Mar 2026 | 44.8% | 36.7% | 13.5% | 4% | 0.98% |
| Apr 2026 | 39.9% | 39.9% | 14.7% | 4.4% | 1.1% |
| May 2026 | 41% | 41% | 12.3% | 4.5% | 1.1% |
| Jun 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
| Jul 2026 | 37.7% | 37.7% | 17% | 6.2% | 1.5% |
| Aug 2026 | 40.6% | 40.6% | 12.2% | 5.5% | 1.1% |
| Sep 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
How has the Taco Bell and Zambrero comparison changed over the last 12 months?
3 findings
- Zambrero was ahead of Taco Bell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican chains in Australia moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, Zambrero’s share of searches among Mexican chains in Australia moved from 35% to 39.4%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for Australia Mexican chains in September 2026?
2 changes
In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.
In September 2026, Zambrero lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Taco Bell’s and Zambrero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Mexican chains
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