How popular isZambrero?
In September 2026, people searched for Zambrero by name about 201,000 times in Australia, an 18.3% decrease from the previous year. These searches made up 39.4% of all Australia Mexican chain searches, placing Zambrero second out of five chains. When we asked both ChatGPT and Google AI Overviews about Mexican chains, Zambrero appeared in all answers and was the second most recommended of the five.
Zambrero is the second most searched of 5 competitors and the second most recommended in AI answers.
Guzman y GomezShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
ZambreroShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Taco BellShare of searches 14.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
Mad MexShare of searches 5.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Salsa's Fresh MexShare of searches 1.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Mexican chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Zambrero appeared in all three answers. Zambrero is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers
- Zambrero3 of 3Named in 3 of 3 ChatGPT answers
- Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
- Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
- Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Mexican chains
3 answers
Asked ChatGPT
“What's the best Mexican fast food chain in Australia?”
Asked ChatGPT
“Which chain in Australia makes the best burritos?”
Asked ChatGPT
“What are the most popular Mexican restaurant chains in Australia?”
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burritos”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which Mexican chains compete with Zambrero?
Share of searches by month for Guzman y Gomez, Zambrero, Taco Bell, Mad Mex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Guzman y Gomez | Zambrero | Taco Bell | Mad Mex | Salsa's Fresh Mex |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 35% | 15.6% | 5.8% | 0.77% |
| Nov 2025 | 49% | 32.7% | 12% | 5.4% | 0.88% |
| Dec 2025 | 44.5% | 36.4% | 13.3% | 4.9% | 0.8% |
| Jan 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Feb 2026 | 44.9% | 36.7% | 13.5% | 4% | 0.81% |
| Mar 2026 | 44.8% | 36.7% | 13.5% | 4% | 0.98% |
| Apr 2026 | 39.9% | 39.9% | 14.7% | 4.4% | 1.1% |
| May 2026 | 41% | 41% | 12.3% | 4.5% | 1.1% |
| Jun 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
| Jul 2026 | 37.7% | 37.7% | 17% | 6.2% | 1.5% |
| Aug 2026 | 40.6% | 40.6% | 12.2% | 5.5% | 1.1% |
| Sep 2026 | 39.4% | 39.4% | 14.5% | 5.3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 201K | -18.3% | -1.2 points | |
| 2, held 2nd | 39.4% | 201K | -18.3% | -1.2 points | |
| 3, held 3rd | 14.5% | 74K | 0% | +2.3 points | |
| 4, held 4th | 5.3% | 27.1K | -18.1% | -0.1 points | |
| 5, held 5th | 1.3% | 6.6K | 0% | +0.2 points |
39.4%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
2.
Zambrero39.4%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
14.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.3 points.
4.
Mad Mex5.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
1.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Zambrero and its closest rivals
Every comparison with Zambrero
4 comparisons
How has branded search demand for Zambrero changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zambrero in Australia fell from 246K to 201K.
- Across the 12 months ending September 2026, Zambrero’s share of searches among Mexican chains in Australia increased from 35% to 39.4%.
- Across the 12 months ending September 2026, Zambrero’s share of searches among Mexican chains in Australia peaked at 41% in May 2026 and was lowest at 32% in January 2026.
How did search popularity change for Australia Mexican chains in September 2026?
5 changes
In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.
In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
In September 2026, Zambrero lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
Estimated monthly branded searches for Salsa's Fresh Mex in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are Zambrero’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zambrero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zambrero
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