Mexican chains in Australia:Which are most popular?

Name: Mexican chains in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Guzman y Gomez and Zambrero tie for the highest share of searches among Mexican chains in Australia, at 39.4% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Guzman y Gomez, Zambrero and Mad Mex showed up in every answer. Guzman y Gomez was recommended most often, coming first in every response.

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Top Mexican chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Guzman y Gomez, Zambrero and Mad Mex appeared every time. Guzman y Gomez was recommended most often, coming first in every answer. Zambrero was second, and Mad Mex was third. Salsa's Fresh Mex, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Guzman y Gomez	Named in 3 of 3 ChatGPT answers	3 of 3
Zambrero	Named in 3 of 3 ChatGPT answers	3 of 3
Mad Mex	Named in 3 of 3 ChatGPT answers	3 of 3
Taco Bell	Named in 1 of 3 ChatGPT answers	1 of 3
Salsa's Fresh Mex	Named in 0 of 3 ChatGPT answers	0 of 3

Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers
Zambrero3 of 3Named in 3 of 3 ChatGPT answers
Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican chains

3 answers

Asked ChatGPT
“What's the best Mexican fast food chain in Australia?”
Asked ChatGPT
“Which chain in Australia makes the best burritos?”
Asked ChatGPT
“What are the most popular Mexican restaurant chains in Australia?”
1. 1Guzman y Gomez
2. 2Zambrero
3. 3Mad Mex
4. 4Taco Bell
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burritos”
Google showed no AI Overview for this search.

Not named in any answer:

Salsa's Fresh Mex

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which Mexican chains do people search for most?

This chart shows how often people search Google for each Mexican chain by name. Each line represents a brand's share of searches for all five Mexican chains we track, month by month, from searches in Australia.

Share of searches among Mexican chains in Australia, by month

Month	Guzman y Gomez	Zambrero	Taco Bell	Mad Mex	Salsa's Fresh Mex
Oct 2025	42.8%	35%	15.6%	5.8%	0.77%
Nov 2025	49%	32.7%	12%	5.4%	0.88%
Dec 2025	44.5%	36.4%	13.3%	4.9%	0.8%
Jan 2026	47.8%	32%	14.3%	5.3%	0.7%
Feb 2026	44.9%	36.7%	13.5%	4%	0.81%
Mar 2026	44.8%	36.7%	13.5%	4%	0.98%
Apr 2026	39.9%	39.9%	14.7%	4.4%	1.1%
May 2026	41%	41%	12.3%	4.5%	1.1%
Jun 2026	39.4%	39.4%	14.5%	5.3%	1.3%
Jul 2026	37.7%	37.7%	17%	6.2%	1.5%
Aug 2026	40.6%	40.6%	12.2%	5.5%	1.1%
Sep 2026	39.4%	39.4%	14.5%	5.3%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Guzman y Gomez	39.4%	201K	-18.3%	-1.2 points
2, held 2nd	Zambrero	39.4%	201K	-18.3%	-1.2 points
3, held 3rd	Taco Bell	14.5%	74K	0%	+2.3 points
4, held 4th	Mad Mex	5.3%	27.1K	-18.1%	-0.1 points
5, held 5th	Salsa's Fresh Mex	1.3%	6.6K	0%	+0.2 points

1.Guzman y Gomez
39.4%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
2.Zambrero
39.4%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
3.Taco Bell
14.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.3 points.
4.Mad Mex
5.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
5.Salsa's Fresh Mex
1.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among Mexican chains in Australia?

5 brands

Guzman y Gomez and Zambrero tie for the highest share of searches among Mexican chains in Australia, at 39.4% each in September 2026.

Australia Mexican chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Guzman y Gomez	42.8% → 39.4%	49%Nov 2025	37.7%Jul 2026	1st
Zambrero	35% → 39.4%	41%May 2026	32%Jan 2026	2nd
Taco Bell	15.6% → 14.5%	17%Jul 2026	12%Nov 2025	3rd
Mad Mex	5.8% → 5.3%	6.2%Jul 2026	4%Mar 2026	4th
Salsa's Fresh Mex	0.77% → 1.3%	1.5%Jul 2026	0.7%Jan 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia decreased from 42.8% to 39.4%.
Across the 12 months ending September 2026, Zambrero’s share of searches among Mexican chains in Australia increased from 35% to 39.4%.
Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican chains in Australia decreased from 15.6% to 14.5%.
Across the 12 months ending September 2026, Salsa's Fresh Mex’s share of searches among Mexican chains in Australia increased from 0.77% to 1.3%.
Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia peaked at 49% in November 2025 and was lowest at 37.7% in July 2026.
Across the 12 months ending September 2026, Zambrero’s share of searches among Mexican chains in Australia peaked at 41% in May 2026 and was lowest at 32% in January 2026.
Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican chains in Australia peaked at 17% in July 2026 and was lowest at 12% in November 2025.
Across the 12 months ending September 2026, Mad Mex’s share of searches among Mexican chains in Australia peaked at 6.2% in July 2026 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Mad Mex held steady: its share of searches among Mexican chains in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia Mexican chains in September 2026?

5 changes

In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.
In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
In September 2026, Zambrero lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
Estimated monthly branded searches for Salsa's Fresh Mex in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted for Mexican chains?

5 search terms

Each brand's share of searches among Mexican chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.