Brandwave

Guzman y Gomez vs Mad Mex:Which is more popular?

In September 2026, Guzman y Gomez had more branded searches than Mad Mex among Mexican chains in Australia. Guzman y Gomez had about 201,000 branded searches, while Mad Mex had 27,100. Guzman y Gomez made up 39.4% of all Mexican chain searches we track, and Mad Mex accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about Mexican chains, both Guzman y Gomez and Mad Mex appeared in all three answers. Guzman y Gomez was mentioned before Mad Mex in every answer.

Among Mexican chains in Australia in September 2026

Who do people search for more?

Guzman y Gomez, about 7 searches for every 1 for Mad Mex

Guzman y Gomez 201K searchesMad Mex 27.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Guzman y Gomez in 3 of 3Mad Mex in 3 of 3

Who does AI recommend more?

Guzman y Gomez, named ahead of Mad Mex in every answer

Guzman y Gomez first in 3Mad Mex never first

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Top Mexican chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Guzman y Gomez and Mad Mex showed up in all three answers. Guzman y Gomez was listed before Mad Mex in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Guzman y Gomez1st
  2. Zambrero2nd
  3. Mad Mex3rd
  4. Taco Bell4th
  5. Salsa's Fresh Mex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers
  • Zambrero3 of 3Named in 3 of 3 ChatGPT answers
  • Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican chains

3 answers

  • Asked ChatGPT

    “What's the best Mexican fast food chain in Australia?”

    1. 1Guzman y Gomez
    2. 2Zambrero
    3. 3Mad Mex

  • Asked ChatGPT

    “Which chain in Australia makes the best burritos?”

    1. 1Guzman y Gomez
    2. 2Mad Mex
    3. 3Zambrero

  • Asked ChatGPT

    “What are the most popular Mexican restaurant chains in Australia?”

    1. 1Guzman y Gomez
    2. 2Zambrero
    3. 3Mad Mex
    4. 4Taco Bell

  • Searched Google, AI Overview

    “mexican restaurant”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “burritos”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Guzman y Gomez or Mad Mex more popular in search?

This chart shows how often people search Google for Guzman y Gomez and Mad Mex by name. Each line represents a brand's share of searches for all five Mexican chains we track, month by month, from searches in Australia.

Guzman y Gomez and Mad Mex among Mexican chains in Australia, by month

Share of searches by month for Guzman y Gomez, Mad Mex. The figures are in the table below the chart.

View monthly share of searches table
MonthGuzman y GomezZambreroTaco BellMad MexSalsa's Fresh Mex
Oct 202542.8%35%15.6%5.8%0.77%
Nov 202549%32.7%12%5.4%0.88%
Dec 202544.5%36.4%13.3%4.9%0.8%
Jan 202647.8%32%14.3%5.3%0.7%
Feb 202644.9%36.7%13.5%4%0.81%
Mar 202644.8%36.7%13.5%4%0.98%
Apr 202639.9%39.9%14.7%4.4%1.1%
May 202641%41%12.3%4.5%1.1%
Jun 202639.4%39.4%14.5%5.3%1.3%
Jul 202637.7%37.7%17%6.2%1.5%
Aug 202640.6%40.6%12.2%5.5%1.1%
Sep 202639.4%39.4%14.5%5.3%1.3%

How has the Guzman y Gomez and Mad Mex comparison changed over the last 12 months?

3 findings
  • Guzman y Gomez was ahead of Mad Mex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia moved from 42.8% to 39.4%, and its estimated monthly branded searches moved from 301K to 201K.
  • Across the 12 months ending September 2026, Mad Mex’s share of searches among Mexican chains in Australia moved from 5.8% to 5.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for Australia Mexican chains in September 2026?

2 changes

  1. In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.

  2. Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guzman y Gomez’s and Mad Mex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guzman y Gomez

1 branded search term

  • guzman y gomez

Mad Mex

1 branded search term

  • mad mex

How the Brand Demand Index is measured

Other head-to-heads among Mexican chains

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