Brandwave

How popular isGuzman y Gomez?

In September 2026, people searched for Guzman y Gomez by name about 201,000 times in Australia, a 33.2% decrease from the previous year. These searches made up 39.4% of all Australia Mexican chain searches, placing Guzman y Gomez first out of five chains. When we asked both ChatGPT and Google AI Overviews about Mexican chains, Guzman y Gomez appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Guzman y Gomez is the most searched of 5 competitors and the most recommended in AI answers.

  1. Guzman y GomezShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. ZambreroShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Taco BellShare of searches 14.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. Mad MexShare of searches 5.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Salsa's Fresh MexShare of searches 1.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Mexican chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Guzman y Gomez appeared in all three answers. Guzman y Gomez is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Guzman y Gomez1st
  2. Zambrero2nd
  3. Mad Mex3rd
  4. Taco Bell4th
  5. Salsa's Fresh Mex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Guzman y Gomez3 of 3Named in 3 of 3 ChatGPT answers
  • Zambrero3 of 3Named in 3 of 3 ChatGPT answers
  • Mad Mex3 of 3Named in 3 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Salsa's Fresh Mex0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican chains

3 answers

  • Asked ChatGPT

    “What's the best Mexican fast food chain in Australia?”

    1. 1Guzman y Gomez
    2. 2Zambrero
    3. 3Mad Mex

  • Asked ChatGPT

    “Which chain in Australia makes the best burritos?”

    1. 1Guzman y Gomez
    2. 2Mad Mex
    3. 3Zambrero

  • Asked ChatGPT

    “What are the most popular Mexican restaurant chains in Australia?”

    1. 1Guzman y Gomez
    2. 2Zambrero
    3. 3Mad Mex
    4. 4Taco Bell

  • Searched Google, AI Overview

    “mexican restaurant”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “burritos”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which Mexican chains compete with Guzman y Gomez?

Guzman y Gomez against Mexican chains in Australia, by month

Share of searches by month for Guzman y Gomez, Zambrero, Taco Bell, Mad Mex. The figures are in the table below the chart.

View monthly share of searches table
MonthGuzman y GomezZambreroTaco BellMad MexSalsa's Fresh Mex
Oct 202542.8%35%15.6%5.8%0.77%
Nov 202549%32.7%12%5.4%0.88%
Dec 202544.5%36.4%13.3%4.9%0.8%
Jan 202647.8%32%14.3%5.3%0.7%
Feb 202644.9%36.7%13.5%4%0.81%
Mar 202644.8%36.7%13.5%4%0.98%
Apr 202639.9%39.9%14.7%4.4%1.1%
May 202641%41%12.3%4.5%1.1%
Jun 202639.4%39.4%14.5%5.3%1.3%
Jul 202637.7%37.7%17%6.2%1.5%
Aug 202640.6%40.6%12.2%5.5%1.1%
Sep 202639.4%39.4%14.5%5.3%1.3%

  1. 1.Guzman y Gomez

    39.4%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  2. 2.Zambrero

    39.4%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  3. 3.Taco Bell

    14.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Mad Mex

    5.3%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Salsa's Fresh Mex

    1.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Guzman y Gomez and its closest rivals

Every comparison with Guzman y Gomez

4 comparisons

How has branded search demand for Guzman y Gomez changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Guzman y Gomez in Australia fell from 301K to 201K.
  • Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia decreased from 42.8% to 39.4%.
  • Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia peaked at 49% in November 2025 and was lowest at 37.7% in July 2026.

How did search popularity change for Australia Mexican chains in September 2026?

5 changes

  1. In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.

  2. In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.

  3. In September 2026, Zambrero lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.

  4. Estimated monthly branded searches for Salsa's Fresh Mex in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are Guzman y Gomez’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Guzman y Gomez’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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