Brandwave

Google Pixel vs HONOR:Which is more popular?

In September 2026, Google Pixel had more branded searches than HONOR among smartphone brands in Australia. Google Pixel had about 53,100 branded searches, while HONOR had 5,400. Google Pixel made up 9.2% of all smartphone brand searches we track, and HONOR accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in all five answers and HONOR in none.

Among smartphone brands in Australia in September 2026

Who do people search for more?

Google Pixel, about 10 searches for every 1 for HONOR

Google Pixel 53.1K searchesHONOR 5.4K searches

Who does AI mention more?

Google Pixel, mentioned in every answer we collected

Google Pixel in 5 of 5HONOR in 0 of 5

Who does AI recommend more?

Google Pixel, the only one of the two named

Google Pixel first in 5HONOR never named

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. HONOR did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Nothing3rd
  5. Motorola5th
  6. OPPO6th
  7. Xiaomi7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Google Pixel or HONOR more popular in search?

This chart shows how often people search Google for Google Pixel and HONOR by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in Australia.

Google Pixel and HONOR among smartphone brands in Australia, by month

Share of searches by month for Google Pixel, HONOR. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyGoogle PixelNothingOPPOXiaomiHONORMotorolavivo
Oct 202554.3%14.6%11.7%6%10%1.8%0.35%0.78%0.51%
Nov 202552.3%14.3%13.8%7%9.6%1.1%0.42%0.94%0.49%
Dec 202553.6%14.6%11.6%7.2%9.9%0.96%0.51%1.2%0.43%
Jan 202656.9%12.7%10.2%7.7%9.3%1%0.54%1.2%0.45%
Feb 202660%11.2%8.8%8.1%9%0.87%0.48%1.1%0.48%
Mar 202655.4%10.1%9.9%11.2%10.2%0.99%0.52%1.2%0.52%
Apr 202658%10.4%8.5%9.6%9.9%0.84%1%1.3%0.46%
May 202661.1%9.1%8.9%8.2%9.2%0.89%1.1%1.1%0.4%
Jun 202659%8.8%10.4%9.7%8.9%0.86%0.86%1.1%0.38%
Jul 202657.2%10.4%10.3%9.4%8.6%0.84%1.5%1.3%0.37%
Aug 202659.7%9.1%12.7%8%7.3%0.87%1.1%0.87%0.32%
Sep 202663.9%9.4%9.2%7%7%1.4%0.94%0.76%0.33%

How has the Google Pixel and HONOR comparison changed over the last 12 months?

3 findings
  • Google Pixel was ahead of HONOR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in Australia moved from 11.7% to 9.2%, and its estimated monthly branded searches moved from 43.4K to 53.1K.
  • Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia moved from 0.35% to 0.94%, and its estimated monthly branded searches moved from 1.3K to 5.4K.

How did search popularity change for Australia smartphone brands in September 2026?

3 changes

  1. In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.

  2. In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%.

  3. Estimated monthly branded searches for HONOR in Australia rose 315.4% over 12 measured months, from 1.3K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Pixel’s and HONOR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

2 branded search terms

  • google pixel
  • pixel phone

HONOR

1 branded search term

  • honor phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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