Brandwave

EveryPlate vs HelloFresh:Which is more popular?

In September 2026, HelloFresh had more branded searches than EveryPlate among meal kit services in Australia. HelloFresh had about 18,100 branded searches, while EveryPlate had 12,100. HelloFresh made up 27.7% of all meal kit service searches we track, and EveryPlate accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about meal kit services, HelloFresh appeared in all five answers and EveryPlate in three. HelloFresh was mentioned before EveryPlate in four out of five answers.

Among meal kit services in Australia in September 2026

Who do people search for more?

HelloFresh, about 50% more searches than EveryPlate

HelloFresh 18.1K searchesEveryPlate 12.1K searches

Who does AI mention more?

HelloFresh, mentioned in every answer we collected

HelloFresh in 5 of 5EveryPlate in 3 of 5

Who does AI recommend more?

HelloFresh, named ahead of EveryPlate in 4 of 5 answers

HelloFresh first in 4EveryPlate first in 1

Follow EveryPlate vs HelloFresh and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. EveryPlate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HelloFresh was listed before EveryPlate in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Marley Spoon2nd
  3. EveryPlate3rd
  4. Dinnerly4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is EveryPlate or HelloFresh more popular in search?

This chart shows how often people search Google for EveryPlate and HelloFresh by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.

EveryPlate and HelloFresh among meal kit services in Australia, by month

Share of searches by month for HelloFresh, EveryPlate. The figures are in the table below the chart.

View monthly share of searches table
MonthMarley SpoonHelloFreshEveryPlateDinnerly
Oct 202531%46.3%11.3%11.3%
Nov 202530.2%45.2%11%13.5%
Dec 202526.9%49.1%12%12%
Jan 202636.6%36.6%13.4%13.4%
Feb 202645.2%24.8%13.5%16.5%
Mar 202647.4%21.2%17.3%14.2%
Apr 202642.4%23.2%18.9%15.5%
May 202645.9%20.5%16.8%16.8%
Jun 202644.3%19.8%16.2%19.8%
Jul 202645.9%20.5%16.8%16.8%
Aug 202648.9%21.9%14.6%14.6%
Sep 202641.4%27.7%18.5%12.4%

How has the EveryPlate and HelloFresh comparison changed over the last 12 months?

3 findings
  • HelloFresh was ahead of EveryPlate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia moved from 11.3% to 18.5%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia moved from 46.3% to 27.7%, and its estimated monthly branded searches moved from 49.5K to 18.1K.

How did search popularity change for Australia meal kit services in September 2026?

2 changes

  1. In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.

  2. In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EveryPlate’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EveryPlate

1 branded search term

  • everyplate

HelloFresh

1 branded search term

  • hellofresh

How the Brand Demand Index is measured

Other head-to-heads among meal kit services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free