EveryPlate vs Marley Spoon:Which is more popular?
In September 2026, Marley Spoon had more branded searches than EveryPlate among meal kit services in Australia. Marley Spoon had about 27,100 branded searches, while EveryPlate had 12,100. Marley Spoon made up 41.4% of all meal kit service searches we track, and EveryPlate accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about meal kit services, Marley Spoon appeared in four of the five answers and EveryPlate in three. EveryPlate was mentioned before Marley Spoon in three out of five answers.
Who do people search for more?
Marley Spoon, about 2 searches for every 1 for EveryPlate
Who does AI mention more?
Marley Spoon, mentioned in 4 of 5 answers, EveryPlate in 3
Who does AI recommend more?
EveryPlate, named ahead of Marley Spoon in 3 of 5 answers
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marley Spoon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. EveryPlate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EveryPlate was listed before Marley Spoon in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HelloFresh1st- Marley Spoon2nd
- EveryPlate3rd
Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is EveryPlate or Marley Spoon more popular in search?
This chart shows how often people search Google for EveryPlate and Marley Spoon by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.
Share of searches by month for Marley Spoon, EveryPlate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
How has the EveryPlate and Marley Spoon comparison changed over the last 12 months?
3 findings
- Marley Spoon was ahead of EveryPlate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia moved from 11.3% to 18.5%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia moved from 31% to 41.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia meal kit services in September 2026?
2 changes
In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.
In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EveryPlate’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EveryPlate
1 branded search term
- everyplate
Marley Spoon
1 branded search term
- marley spoon
Other head-to-heads among meal kit services
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