HelloFresh vs Marley Spoon:Which is more popular?
In September 2026, Marley Spoon had more branded searches than HelloFresh among meal kit services in Australia. Marley Spoon had about 27,100 branded searches, while HelloFresh had 18,100. Marley Spoon made up 41.4% of all meal kit service searches we track, and HelloFresh accounted for 27.7%. When we asked ChatGPT and Google AI Overviews about meal kit services, HelloFresh appeared in all five answers and Marley Spoon in four. HelloFresh was mentioned before Marley Spoon in four out of five answers.
Who do people search for more?
Marley Spoon, about 50% more searches than HelloFresh
Who does AI mention more?
HelloFresh, mentioned in every answer we collected
Who does AI recommend more?
HelloFresh, named ahead of Marley Spoon in 4 of 5 answers
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. Marley Spoon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HelloFresh was listed before Marley Spoon in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
- Marley Spoon2nd
EveryPlate3rd
Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is HelloFresh or Marley Spoon more popular in search?
This chart shows how often people search Google for HelloFresh and Marley Spoon by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.
Share of searches by month for Marley Spoon, HelloFresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
How has the HelloFresh and Marley Spoon comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Marley Spoon took it in February 2026.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia moved from 46.3% to 27.7%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia moved from 31% to 41.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia meal kit services in September 2026?
2 changes
In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.
In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HelloFresh’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HelloFresh
1 branded search term
- hellofresh
Marley Spoon
1 branded search term
- marley spoon
Other head-to-heads among meal kit services
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