How popular isMarley Spoon?
In September 2026, people searched for Marley Spoon by name about 27,100 times in Australia, an 18.1% decrease from the previous year. These searches made up 41.4% of all Australia meal kit service searches, placing Marley Spoon first out of four services. When we asked both ChatGPT and Google AI Overviews about meal kit services, Marley Spoon appeared in four of the five answers and was the second most recommended of the four.
Marley Spoon is the most searched of 4 competitors and the second most recommended in AI answers.
Marley SpoonShare of searches 41.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HelloFreshShare of searches 27.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EveryPlateShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DinnerlyShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marley Spoon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Marley Spoon is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
- Marley Spoon2nd
- EveryPlate3rd
- Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which meal kit services compete with Marley Spoon?
Share of searches by month for Marley Spoon, HelloFresh, EveryPlate, Dinnerly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 27.1K | -18.1% | -7.5 points | |
| 2, held 2nd | 27.7% | 18.1K | +22.3% | +5.8 points | |
| 3, moved from 4th to 3rd | 18.5% | 12.1K | +22.2% | +3.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.4% | 8.1K | -18.2% | -2.2 pointsmoved from 3rd to 4th |
41.4%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -7.5 points.
27.7%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +5.8 points.
18.5%
Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.9 points.
4.
Dinnerly12.4%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
Compare popularity between Marley Spoon and its closest rivals
Every comparison with Marley Spoon
3 comparisons
How has branded search demand for Marley Spoon changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marley Spoon in Australia fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia increased from 31% to 41.4%.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia peaked at 48.9% in August 2026 and was lowest at 26.9% in December 2025.
- Across the 12 months ending September 2026, Marley Spoon rose from 2nd to 1st among meal kit services in Australia.
How did search popularity change for Australia meal kit services in September 2026?
4 changes
In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.
In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.
In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.
In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.
How are Marley Spoon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Marley Spoon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marley spoon
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