Meal kit services in Australia:Which are most popular?
In September 2026, Marley Spoon was the most searched meal kit service in Australia, accounting for 41.4% of all searches among the four services we track. When we checked with ChatGPT and Google AI Overviews, HelloFresh and Dinnerly showed up in every answer. HelloFresh was recommended most often, coming first in three out of five responses.
Marley SpoonShare of searches 41.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HelloFreshShare of searches 27.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EveryPlateShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DinnerlyShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top meal kit services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, HelloFresh and Dinnerly appeared every time. HelloFresh was recommended most often, coming first in three out of five answers. Marley Spoon was second, and EveryPlate was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
- Marley Spoon2nd
- EveryPlate3rd
- Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which meal kit services do people search for most?
This chart shows how often people search Google for each meal kit service by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.
Share of searches by month for Marley Spoon, HelloFresh, EveryPlate, Dinnerly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 27.1K | -18.1% | -7.5 points | |
| 2, held 2nd | 27.7% | 18.1K | +22.3% | +5.8 points | |
| 3, moved from 4th to 3rd | 18.5% | 12.1K | +22.2% | +3.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.4% | 8.1K | -18.2% | -2.2 pointsmoved from 3rd to 4th |
41.4%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -7.5 points.
27.7%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +5.8 points.
18.5%
Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.9 points.
4.
Dinnerly12.4%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
Which brand is most popular in search among meal kit services in Australia?
4 brands
In September 2026, Marley Spoon was the most searched among meal kit services in Australia, with an estimated 27.1K branded searches, 41.4% of all searches for the four we track. HelloFresh is in 2nd place, 13.8 percentage points behind at 27.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Marley Spoon | 31% → 41.4% | 48.9%Aug 2026 | 26.9%Dec 2025 | 2nd → 1st |
| HelloFresh | 46.3% → 27.7% | 49.1%Dec 2025 | 19.8%Jun 2026 | 1st → 2nd |
| EveryPlate | 11.3% → 18.5% | 18.9%Apr 2026 | 11%Nov 2025 | 4th → 3rd |
| Dinnerly | 11.3% → 12.4% | 19.8%Jun 2026 | 11.3%Oct 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia increased from 31% to 41.4%.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia decreased from 46.3% to 27.7%.
- Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia increased from 11.3% to 18.5%.
- Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia increased from 11.3% to 12.4%.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia peaked at 48.9% in August 2026 and was lowest at 26.9% in December 2025.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia peaked at 49.1% in December 2025 and was lowest at 19.8% in June 2026.
- Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia peaked at 18.9% in April 2026 and was lowest at 11% in November 2025.
- Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia peaked at 19.8% in June 2026 and was lowest at 11.3% in October 2025.
- Across the 12 months ending September 2026, Marley Spoon rose from 2nd to 1st among meal kit services in Australia.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in Australia.
- Across the 12 months ending September 2026, EveryPlate rose from 4th to 3rd among meal kit services in Australia.
- Across the 12 months ending September 2026, Dinnerly fell from 3rd to 4th among meal kit services in Australia.
How did search popularity change for Australia meal kit services in September 2026?
4 changes
In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.
In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.
In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.
In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.
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