Brandwave

Dinnerly vs EveryPlate:Which is more popular?

In September 2026, EveryPlate had more branded searches than Dinnerly among meal kit services in Australia. EveryPlate had about 12,100 branded searches, while Dinnerly had 8,100. EveryPlate made up 18.5% of all meal kit service searches we track, and Dinnerly accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about meal kit services, Dinnerly appeared in all five answers and EveryPlate in three. EveryPlate was mentioned before Dinnerly in three out of five answers.

Among meal kit services in Australia in September 2026

Who do people search for more?

EveryPlate, about 49% more searches than Dinnerly

EveryPlate 12.1K searchesDinnerly 8.1K searches

Who does AI mention more?

Dinnerly, mentioned in every answer we collected

Dinnerly in 5 of 5EveryPlate in 3 of 5

Who does AI recommend more?

EveryPlate, named ahead of Dinnerly in 3 of 5 answers

EveryPlate first in 3Dinnerly first in 2

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Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dinnerly appeared in all five answers. EveryPlate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EveryPlate was listed before Dinnerly in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Marley Spoon2nd
  3. EveryPlate3rd
  4. Dinnerly4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Dinnerly or EveryPlate more popular in search?

This chart shows how often people search Google for Dinnerly and EveryPlate by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.

Dinnerly and EveryPlate among meal kit services in Australia, by month

Share of searches by month for EveryPlate, Dinnerly. The figures are in the table below the chart.

View monthly share of searches table
MonthMarley SpoonHelloFreshEveryPlateDinnerly
Oct 202531%46.3%11.3%11.3%
Nov 202530.2%45.2%11%13.5%
Dec 202526.9%49.1%12%12%
Jan 202636.6%36.6%13.4%13.4%
Feb 202645.2%24.8%13.5%16.5%
Mar 202647.4%21.2%17.3%14.2%
Apr 202642.4%23.2%18.9%15.5%
May 202645.9%20.5%16.8%16.8%
Jun 202644.3%19.8%16.2%19.8%
Jul 202645.9%20.5%16.8%16.8%
Aug 202648.9%21.9%14.6%14.6%
Sep 202641.4%27.7%18.5%12.4%

How has the Dinnerly and EveryPlate comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: EveryPlate took it in March 2026, Dinnerly took it in June 2026, EveryPlate took it in September 2026.
  • Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia moved from 11.3% to 18.5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for Australia meal kit services in September 2026?

2 changes

  1. In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.

  2. In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dinnerly’s and EveryPlate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dinnerly

1 branded search term

  • dinnerly

EveryPlate

1 branded search term

  • everyplate

How the Brand Demand Index is measured

Other head-to-heads among meal kit services

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