Dinnerly vs Marley Spoon:Which is more popular?
In September 2026, Marley Spoon had more branded searches than Dinnerly among meal kit services in Australia. Marley Spoon had about 27,100 branded searches, while Dinnerly had 8,100. Marley Spoon made up 41.4% of all meal kit service searches we track, and Dinnerly accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about meal kit services, Dinnerly appeared in all five answers and Marley Spoon in four. Marley Spoon was mentioned before Dinnerly in four out of five answers.
Who do people search for more?
Marley Spoon, about 3 searches for every 1 for Dinnerly
Who does AI mention more?
Dinnerly, mentioned in every answer we collected
Who does AI recommend more?
Marley Spoon, named ahead of Dinnerly in 4 of 5 answers
Follow Dinnerly vs Marley Spoon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dinnerly appeared in all five answers. Marley Spoon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Marley Spoon was listed before Dinnerly in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HelloFresh1st- Marley Spoon2nd
EveryPlate3rd- Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Dinnerly or Marley Spoon more popular in search?
This chart shows how often people search Google for Dinnerly and Marley Spoon by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.
Share of searches by month for Marley Spoon, Dinnerly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
How has the Dinnerly and Marley Spoon comparison changed over the last 12 months?
3 findings
- Marley Spoon was ahead of Dinnerly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia moved from 31% to 41.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia meal kit services in September 2026?
3 changes
In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.
In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.
In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dinnerly’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dinnerly
1 branded search term
- dinnerly
Marley Spoon
1 branded search term
- marley spoon
Other head-to-heads among meal kit services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.