Brandwave

How popular isEveryPlate?

In September 2026, people searched for EveryPlate by name about 12,100 times in Australia, about the same as the previous year. These searches made up 18.5% of all Australia meal kit service searches, placing EveryPlate third out of four services. When we asked both ChatGPT and Google AI Overviews about meal kit services, EveryPlate appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

EveryPlate is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. Marley SpoonShare of searches 41.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HelloFreshShare of searches 27.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. EveryPlateShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DinnerlyShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
EveryPlate website (opens in a new tab)

Follow EveryPlate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EveryPlate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EveryPlate is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Marley Spoon2nd
  3. EveryPlate3rd
  4. Dinnerly4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which meal kit services compete with EveryPlate?

EveryPlate against meal kit services in Australia, by month

Share of searches by month for Marley Spoon, HelloFresh, EveryPlate, Dinnerly. The figures are in the table below the chart.

View monthly share of searches table
MonthMarley SpoonHelloFreshEveryPlateDinnerly
Oct 202531%46.3%11.3%11.3%
Nov 202530.2%45.2%11%13.5%
Dec 202526.9%49.1%12%12%
Jan 202636.6%36.6%13.4%13.4%
Feb 202645.2%24.8%13.5%16.5%
Mar 202647.4%21.2%17.3%14.2%
Apr 202642.4%23.2%18.9%15.5%
May 202645.9%20.5%16.8%16.8%
Jun 202644.3%19.8%16.2%19.8%
Jul 202645.9%20.5%16.8%16.8%
Aug 202648.9%21.9%14.6%14.6%
Sep 202641.4%27.7%18.5%12.4%

  1. 1.Marley Spoon

    41.4%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -7.5 points.

  2. 2.HelloFresh

    27.7%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +5.8 points.

  3. 3.EveryPlate

    18.5%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  4. 4.Dinnerly

    12.4%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

Compare popularity between EveryPlate and its closest rivals

Every comparison with EveryPlate

3 comparisons

How has branded search demand for EveryPlate changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EveryPlate in Australia held steady at 12.1K.
  • Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia increased from 11.3% to 18.5%.
  • Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia peaked at 18.9% in April 2026 and was lowest at 11% in November 2025.
  • Across the 12 months ending September 2026, EveryPlate rose from 4th to 3rd among meal kit services in Australia.

How did search popularity change for Australia meal kit services in September 2026?

4 changes

  1. In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.

  2. In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.

  3. In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%.

  4. In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.

How are EveryPlate’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using EveryPlate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • everyplate

How the Brand Demand Index is measured

Who owns EveryPlate?

EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh and Youfoodz, owned by the same company, in Australia.

Do you work for EveryPlate? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is EveryPlate your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free