Dinnerly vs HelloFresh:Which is more popular?
In September 2026, HelloFresh had more branded searches than Dinnerly among meal kit services in Australia. HelloFresh had about 18,100 branded searches, while Dinnerly had 8,100. HelloFresh made up 27.7% of all meal kit service searches we track, and Dinnerly accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about meal kit services, both Dinnerly and HelloFresh appeared in all five answers. HelloFresh was mentioned before Dinnerly in three out of five answers.
Who do people search for more?
HelloFresh, about 2 searches for every 1 for Dinnerly
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
HelloFresh, named ahead of Dinnerly in 3 of 5 answers
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Dinnerly and HelloFresh showed up in all five answers. HelloFresh was listed before Dinnerly in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
Marley Spoon2nd
EveryPlate3rd
Dinnerly4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dinnerly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marley Spoon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EveryPlate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I order in Australia?”
Asked ChatGPT
“What are the best meal kit services in Australia?”
Asked ChatGPT
“What's the cheapest good meal kit in Australia for a family?”
Searched Google, AI Overview
“meal kits”
Searched Google, AI Overview
“hellofresh alternatives”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Dinnerly or HelloFresh more popular in search?
This chart shows how often people search Google for Dinnerly and HelloFresh by name. Each line represents a brand's share of searches for all four meal kit services we track, month by month, from searches in Australia.
Share of searches by month for HelloFresh, Dinnerly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marley Spoon | HelloFresh | EveryPlate | Dinnerly |
|---|---|---|---|---|
| Oct 2025 | 31% | 46.3% | 11.3% | 11.3% |
| Nov 2025 | 30.2% | 45.2% | 11% | 13.5% |
| Dec 2025 | 26.9% | 49.1% | 12% | 12% |
| Jan 2026 | 36.6% | 36.6% | 13.4% | 13.4% |
| Feb 2026 | 45.2% | 24.8% | 13.5% | 16.5% |
| Mar 2026 | 47.4% | 21.2% | 17.3% | 14.2% |
| Apr 2026 | 42.4% | 23.2% | 18.9% | 15.5% |
| May 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Jun 2026 | 44.3% | 19.8% | 16.2% | 19.8% |
| Jul 2026 | 45.9% | 20.5% | 16.8% | 16.8% |
| Aug 2026 | 48.9% | 21.9% | 14.6% | 14.6% |
| Sep 2026 | 41.4% | 27.7% | 18.5% | 12.4% |
How has the Dinnerly and HelloFresh comparison changed over the last 12 months?
3 findings
- HelloFresh was ahead of Dinnerly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dinnerly’s share of searches among meal kit services in Australia moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia moved from 46.3% to 27.7%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
How did search popularity change for Australia meal kit services in September 2026?
3 changes
In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches.
In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%.
In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dinnerly’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dinnerly
1 branded search term
- dinnerly
HelloFresh
1 branded search term
- hellofresh
Other head-to-heads among meal kit services
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