Easi vs Maxxia:Which is more popular?
In September 2026, Maxxia had more branded searches than Easi among salary packaging providers in Australia. Maxxia had about 27,100 branded searches, while Easi had 1,000. Maxxia made up 16.8% of all salary packaging provider searches we track, and Easi accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about salary packaging providers, Maxxia appeared in four of the five answers and Easi in none.
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Top salary packaging providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Easi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary packaging providers
5 answers
Asked ChatGPT
“What's the best salary packaging provider in Australia?”
Asked ChatGPT
“Which novated lease provider in Australia is best?”
Asked ChatGPT
“Who are the main salary packaging companies in Australia?”
Searched Google, AI Overview
“salary packaging”
Searched Google, AI Overview
“novated lease”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Easi or Maxxia more popular in search?
This chart shows how often people search Google for Easi and Maxxia by name. Each line represents a brand's share of searches for all six salary packaging providers we track, month by month, from searches in Australia.
Share of searches by month for Maxxia, Easi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartsalary | SG Fleet | Maxxia | RemServ | Paywise | Easi |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 19.7% | 13.2% | 5.9% | 0.78% |
| Nov 2025 | 39.7% | 21.7% | 17.8% | 14.6% | 5.3% | 0.85% |
| Dec 2025 | 42.6% | 19.1% | 19.1% | 12.8% | 5.7% | 0.7% |
| Jan 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Feb 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Mar 2026 | 43% | 19.4% | 19.4% | 12.9% | 4.7% | 0.63% |
| Apr 2026 | 43.1% | 19.3% | 19.3% | 12.9% | 4.7% | 0.62% |
| May 2026 | 45.8% | 20.5% | 16.8% | 11.2% | 5% | 0.66% |
| Jun 2026 | 42.4% | 23.2% | 15.5% | 12.7% | 5.7% | 0.57% |
| Jul 2026 | 41% | 22.4% | 18.3% | 12.3% | 5.5% | 0.55% |
| Aug 2026 | 40.9% | 22.4% | 18.3% | 12.3% | 5.5% | 0.72% |
| Sep 2026 | 37.5% | 25.1% | 16.8% | 13.8% | 6.1% | 0.62% |
How has the Easi and Maxxia comparison changed over the last 12 months?
3 findings
- Maxxia was ahead of Easi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Easi’s share of searches among salary packaging providers in Australia moved from 0.78% to 0.62%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia moved from 19.7% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia salary packaging providers in September 2026?
2 changes
In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.
Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Easi’s and Maxxia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salary packaging providers
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