Salary packaging providers in Australia:Which are most popular?
In September 2026, Smartsalary was the most searched salary packaging provider in Australia, accounting for 37.5% of all searches among the six providers we track. When we checked with ChatGPT and Google AI Overviews, Maxxia was mentioned most often, in four of the five answers. Maxxia was recommended most often, coming first in two out of three responses that gave a list.
SmartsalaryShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SG FleetShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
MaxxiaShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RemServShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
PaywiseShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top salary packaging providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned most often, in four of the five answers. Maxxia was recommended most often, coming first in two out of three answers that gave a list. SG Fleet was second, and RemServ was third. Easi, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary packaging providers
5 answers
Asked ChatGPT
“What's the best salary packaging provider in Australia?”
Asked ChatGPT
“Which novated lease provider in Australia is best?”
Asked ChatGPT
“Who are the main salary packaging companies in Australia?”
Searched Google, AI Overview
“salary packaging”
Searched Google, AI Overview
“novated lease”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which salary packaging providers do people search for most?
This chart shows how often people search Google for each salary packaging provider by name. Each line represents a brand's share of searches for all six salary packaging providers we track, month by month, from searches in Australia.
Share of searches by month for Smartsalary, SG Fleet, Maxxia, RemServ, Paywise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartsalary | SG Fleet | Maxxia | RemServ | Paywise | Easi |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 19.7% | 13.2% | 5.9% | 0.78% |
| Nov 2025 | 39.7% | 21.7% | 17.8% | 14.6% | 5.3% | 0.85% |
| Dec 2025 | 42.6% | 19.1% | 19.1% | 12.8% | 5.7% | 0.7% |
| Jan 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Feb 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Mar 2026 | 43% | 19.4% | 19.4% | 12.9% | 4.7% | 0.63% |
| Apr 2026 | 43.1% | 19.3% | 19.3% | 12.9% | 4.7% | 0.62% |
| May 2026 | 45.8% | 20.5% | 16.8% | 11.2% | 5% | 0.66% |
| Jun 2026 | 42.4% | 23.2% | 15.5% | 12.7% | 5.7% | 0.57% |
| Jul 2026 | 41% | 22.4% | 18.3% | 12.3% | 5.5% | 0.55% |
| Aug 2026 | 40.9% | 22.4% | 18.3% | 12.3% | 5.5% | 0.72% |
| Sep 2026 | 37.5% | 25.1% | 16.8% | 13.8% | 6.1% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 60.5K | -18.2% | -3.4 points | |
| 2, held 2nd | 25.1% | 40.5K | 0% | +2.7 points | |
| 3, held 3rd | 16.8% | 27.1K | -18.1% | -1.5 points | |
| 4, held 4th | 13.8% | 22.2K | 0% | +1.5 points | |
| 5, held 5th | 6.1% | 9.9K | 0% | +0.7 points | |
| 6, held 6th | 0.62% | 1K | -23.1% | -0.1 points |
37.5%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
2.
SG Fleet25.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.7 points.
3.
Maxxia16.8%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
4.
RemServ13.8%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.5 points.
5.
Paywise6.1%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Easi0.62%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Which brand is most popular in search among salary packaging providers in Australia?
6 brands
In September 2026, Smartsalary was the most searched among salary packaging providers in Australia, with an estimated 60.5K branded searches, 37.5% of all searches for the six we track. SG Fleet is in 2nd place, 12.4 percentage points behind at 25.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Smartsalary | 44.2% → 37.5% | 45.8%May 2026 | 37.5%Sep 2026 | 1st |
| SG Fleet | 16.2% → 25.1% | 25.1%Sep 2026 | 16.2%Oct 2025 | 3rd → 2nd |
| Maxxia | 19.7% → 16.8% | 19.7%Oct 2025 | 15.5%Jun 2026 | 2nd → 3rd |
| RemServ | 13.2% → 13.8% | 15.2%Jan 2026 | 11.2%May 2026 | 4th |
| Paywise | 5.9% → 6.1% | 6.1%Sep 2026 | 4.7%Apr 2026 | 5th |
| Easi | 0.78% → 0.62% | 0.85%Nov 2025 | 0.55%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia decreased from 44.2% to 37.5%.
- Across the 12 months ending September 2026, SG Fleet’s share of searches among salary packaging providers in Australia increased from 16.2% to 25.1%.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia decreased from 19.7% to 16.8%.
- Across the 12 months ending September 2026, RemServ’s share of searches among salary packaging providers in Australia increased from 13.2% to 13.8%.
- Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia peaked at 45.8% in May 2026 and was lowest at 37.5% in September 2026.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia peaked at 19.7% in October 2025 and was lowest at 15.5% in June 2026.
- Across the 12 months ending September 2026, RemServ’s share of searches among salary packaging providers in Australia peaked at 15.2% in January 2026 and was lowest at 11.2% in May 2026.
- Across the 12 months ending September 2026, Paywise’s share of searches among salary packaging providers in Australia peaked at 6.1% in September 2026 and was lowest at 4.7% in April 2026.
- Across the 12 months ending September 2026, SG Fleet rose from 3rd to 2nd among salary packaging providers in Australia.
- Across the 12 months ending September 2026, Maxxia fell from 2nd to 3rd among salary packaging providers in Australia.
- Across the 12 months ending September 2026, Paywise and Easi held steady: their share of searches among salary packaging providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia salary packaging providers in September 2026?
6 changes
In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%.
In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%.
In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%.
In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%.
In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.
Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted for salary packaging providers?
7 search terms
Each brand's share of searches among salary packaging providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Smartsalary vs SG Fleet: compare popularity
- Smartsalary vs Maxxia: compare popularity
- Smartsalary vs RemServ: compare popularity
- Smartsalary vs Paywise: compare popularity
- SG Fleet vs Maxxia: compare popularity
- SG Fleet vs RemServ: compare popularity
- SG Fleet vs Paywise: compare popularity
- Maxxia vs RemServ: compare popularity
- Maxxia vs Paywise: compare popularity
- RemServ vs Paywise: compare popularity
- Compare any of these brands
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