Maxxia vs Paywise:Which is more popular?
In September 2026, Maxxia had more branded searches than Paywise among salary packaging providers in Australia. Maxxia had about 27,100 branded searches, while Paywise had 9,900. Maxxia made up 16.8% of all salary packaging provider searches we track, and Paywise accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about salary packaging providers, Maxxia appeared in four of the five answers and Paywise in one. Maxxia was mentioned before Paywise in every answer.
Who do people search for more?
Maxxia, about 3 searches for every 1 for Paywise
Who does AI mention more?
Maxxia, mentioned in 4 of 5 answers, Paywise in 1
Who does AI recommend more?
Maxxia, named ahead of Paywise in every answer
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Top salary packaging providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Paywise was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxxia was listed before Paywise in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary packaging providers
5 answers
Asked ChatGPT
“What's the best salary packaging provider in Australia?”
Asked ChatGPT
“Which novated lease provider in Australia is best?”
Asked ChatGPT
“Who are the main salary packaging companies in Australia?”
Searched Google, AI Overview
“salary packaging”
Searched Google, AI Overview
“novated lease”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Maxxia or Paywise more popular in search?
This chart shows how often people search Google for Maxxia and Paywise by name. Each line represents a brand's share of searches for all six salary packaging providers we track, month by month, from searches in Australia.
Share of searches by month for Maxxia, Paywise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartsalary | SG Fleet | Maxxia | RemServ | Paywise | Easi |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 19.7% | 13.2% | 5.9% | 0.78% |
| Nov 2025 | 39.7% | 21.7% | 17.8% | 14.6% | 5.3% | 0.85% |
| Dec 2025 | 42.6% | 19.1% | 19.1% | 12.8% | 5.7% | 0.7% |
| Jan 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Feb 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Mar 2026 | 43% | 19.4% | 19.4% | 12.9% | 4.7% | 0.63% |
| Apr 2026 | 43.1% | 19.3% | 19.3% | 12.9% | 4.7% | 0.62% |
| May 2026 | 45.8% | 20.5% | 16.8% | 11.2% | 5% | 0.66% |
| Jun 2026 | 42.4% | 23.2% | 15.5% | 12.7% | 5.7% | 0.57% |
| Jul 2026 | 41% | 22.4% | 18.3% | 12.3% | 5.5% | 0.55% |
| Aug 2026 | 40.9% | 22.4% | 18.3% | 12.3% | 5.5% | 0.72% |
| Sep 2026 | 37.5% | 25.1% | 16.8% | 13.8% | 6.1% | 0.62% |
How has the Maxxia and Paywise comparison changed over the last 12 months?
3 findings
- Maxxia was ahead of Paywise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia moved from 19.7% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Paywise’s share of searches among salary packaging providers in Australia moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia salary packaging providers in September 2026?
2 changes
In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%.
In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maxxia’s and Paywise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salary packaging providers
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